Wishwashing tourism
With ‘greenwashing’ and other forms of empty rhetoric and ineffective policymaking allegedly rampant, is the travel & tourism industry, its students and consultants, engaged in ‘wishwashing’: hoping motivations and incentive structures are better aligned to our wishes than what they are in the real world?
Yes? No? Sometimes? Maybe? Offer examples.
And that, my friend, is your new “GT” Insight Bites challenge. Write up to 300 words about wishwashing tourism in the comments at any time.
OR, for free copy editing (and preview) in time for the “GT” Insight Bites compilation, email up to 300 words, your picture, and employment status to goodtourism@gmail.com. Deadline: Sunday, March 16, 2025. Word limit: No more than 300 words. (You can link to references and sources. If you have more to say, write a “GT” Insight.)
Featured image (top of post)
Wishwashing tourism. Image by Michaela, at home in Germany • Thank you very much for a like (CC0) via Pixabay.
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