Travel & tourism’s ‘critical’ rethink and its imperative shift to circular economics

February 18, 2021

Maya Bay, Koh Phi Phi Leh, Thailand in 2014. By 2017, tsome 3,500 people visited the beach made famous by The Beach. Image by Nicolas Vollmer (CC BY 2.0) via Wikimedia Commons. https://commons.wikimedia.org/wiki/File:Maya_Bay_boats.jpg overlaid by a question mark by geralt (CC0) via Pixabay. https://www.freeimg.net/photo/1633662/questionmark-who-where-how
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For the sake of grow­ing well-being and shar­ing the tour­ism com­mons with the great­er major­ity, cir­cu­lar eco­nom­ic approaches to travel & tour­ism must replace neo­lib­er­al cap­it­al­ist growth mod­els. To make that argu­ment, research­er Phoebe Ever­ing­ham takes a crit­ic­al the­or­et­ic­al approach. It’s a “Good Tour­ism” Insight.

[Thanks to Joseph M Cheer for invit­ing Dr Ever­ing­ham to write a “GT” Insight.]

As one of the biggest indus­tries involved in the ‘exper­i­ence eco­nomy’ travel & tour­ism has enorm­ous poten­tial to offer trans­form­a­tion­al exper­i­ences to not only tour­ists but also host com­munit­ies. Tour­ism can be simply relax­ing, which is cru­cial for well-being at home and abroad. And, import­ant in a more glob­al con­text, tour­ism provides oppor­tun­it­ies for cross-cul­tur­al learn­ing and inter­cul­tur­al exchange. 

How­ever travel & tour­ism is also one of the most unsus­tain­able and unequal indus­tries glob­ally. Ger­man not-for-profit Atmos­fair, estim­ates that fly­ing from Lon­don to New York gen­er­ates about 986 kg of car­bon diox­ide (CO2) per pas­sen­ger, where­as the aver­age cit­izen of 56 coun­tries in the world emits less than this in an entire year

At the loc­al level too, tour­ism has neg­at­ive effects in eco­sys­tems as well as neg­at­ive sociocul­tur­al impacts on host communities.

Overtourism and economic growth models

Over­tour­ism has led to the degrad­a­tion of loc­al eco­sys­tems; often, iron­ic­ally, the ‘pristine’ places tour­ists come to see. This can lead to the shut down of des­tin­a­tions such as Maya Bay on the island of Phi Phi Leh, Thai­l­and, made fam­ous by the movie The Beach. In 2008, Maya Bay had roughly 170 vis­it­ors per day. By 2017 that num­ber had jumped to 3,500; a case of over­tour­ism that sub­sequently led to extreme envir­on­ment­al degrad­a­tion and the clos­ure of the site until 2021. 

In rela­tion to sociocul­tur­al impacts on host com­munit­ies, tour­ism can exacer­bate exist­ing inequal­it­ies by allow­ing great­er cap­it­al accu­mu­la­tion among the wealthy elite and mar­gin­al­ising loc­al res­id­ents through land dis­place­ment, rising cost of liv­ing, and rap­id social and cul­tur­al changes affect­ing loc­al cul­tures and traditions.

These unsus­tain­able impacts from tour­ism are well known among crit­ic­al tour­ism schol­ars whose key con­cerns are issues related to the pro­cesses of glob­al­isa­tion, cap­it­al­ism, and struc­tur­al power. Yet des­pite three dec­ades of dis­cuss­ing path­ways towards sus­tain­able tour­ism, growth mod­els based on unsus­tain­able forms of con­sump­tion still under­pin much of the tour­ism industry. 

Too many eco­nom­ies have become depend­ent on tour­ism. This is neither envir­on­ment­ally nor socially sus­tain­able as evid­enced by the decim­a­tion of tour­ism-depend­ent eco­nom­ies due to COVID-19. The pan­dem­ic has led to a ‘degrowth’ of the sec­tor, which provides an oppor­tun­ity to rethink tour­ism and favour more sus­tain­able mod­els.

For crit­ics of degrowth, such as Jim Butcher, there is still an attach­ment to cap­it­al­ist growth mod­els as the path­way to alle­vi­at­ing poverty and more sus­tain­able futures. The fun­da­ment­al prob­lem with this logic is that with­in neo­lib­er­al cap­it­al­ist mod­els, there are no lim­its to growth. 

Also see Jim Butcher­’s “GT” Insight
“Why tour­ism degrowth just won’t do after COVID-19″

The need to lim­it growth was acknow­ledged more than 40 years ago by The Club of Rome and its The Lim­its to Growth thes­is. This argued that with expo­nen­tial growth we are sur­pass­ing the earth’s car­ry­ing capa­city and will have ser­i­ous consequences. 

We are now wit­ness­ing the cata­stroph­ic effects of these mod­els with increas­ingly more extreme weath­er events, and of course zoonot­ic dis­eases such as COVID-19; a dir­ect res­ult of human activ­ity encroach­ing on the nat­ur­al envir­on­ment. The notion of oper­at­ing with­in eco­lo­gic­al ‘lim­its’ is there­fore not pos­sible with­in a tour­ism industry that is under­pinned by neo­lib­er­al growth ideals.

Limiting economic growth and growing well-being

Acknow­ledging the lim­it­a­tions to growth does not mean tak­ing away from job growth or well-being. Rethink­ing eco­nom­ies can actu­ally grow well-being, and cre­ate dif­fer­ent kinds of jobs. For example, the focus can be on oth­er types of growth in non-extract­ive sec­tors such as sus­tain­able forms of tourism. 

There are more envir­on­ment­ally and socially just ways we can organ­ise our glob­al eco­nom­ies and tour­ism sec­tor to ensure a more equit­able dis­tri­bu­tion of bene­fits to a great­er num­ber of people. This will inev­it­ably lead to less of cer­tain forms of tour­ism for a small per­cent­age of the glob­al pop­u­la­tion, how­ever this is neces­sary to ensure the tour­ism com­mons can be enjoyed by all.

Also see Paul Rogers’ “GT” Insight
“Why build well-being into des­tin­a­tion resi­li­ence and tour­ism recovery?”

Circular tourism models

An altern­at­ive eco­nom­ic mod­el with the poten­tial to redis­trib­ute the bene­fits of tour­ism to a great­er num­ber of people is cir­cu­lar eco­nom­ics. Dis­cus­sions about a cir­cu­lar approach have centred on how indi­vidu­al tour­ism busi­nesses can imple­ment cir­cu­lar designs into their products. 

Some of these approaches include:

  • Cir­cu­lar tex­tiles, such as the life cycle of hotel bed lin­en, the excess­ive water use asso­ci­ated with laun­dry, and turn­ing agri­cul­tur­al waste into textiles;
  • Cir­cu­lar con­struc­tion and demoli­tion, includ­ing hotel refur­bish­ments and repairs, con­sid­er­ing the entire life cycle of a build­ing and its exten­ded car­bon footprint;
  • Cir­cu­lar food, such as favour­ing loc­al agri­cul­ture (redu­cing food mileage), more sus­tain­able food pro­duc­tion, urb­an and peri-urb­an farm­ing, food waste mit­ig­a­tion and com­post­ing, and beha­vi­our­al change for health­i­er, more sus­tain­able diets; and
  • Remov­ing single-use plastic items from hotels and airlines.

While these indi­vidu­al ini­ti­at­ives are import­ant, glob­al and col­lect­ive approaches are also needed. For example, tour­ism busi­nesses and des­tin­a­tions are unit­ing to deal with single-use plastics through the Glob­al Tour­ism Plastics Ini­ti­at­ive led by the United Nations Envir­on­ment­al Pro­gram (UNEP) and The Ellen MacAr­thur Found­a­tion. Announced in Janu­ary 2020, the ini­ti­at­ive brings togeth­er more than 450 busi­nesses, gov­ern­ments, and oth­er organ­isa­tions to address plastic waste and pollution.

Addressing travel & tourism’s inequalities through behaviour change

Indi­vidu­al ini­ti­at­ives and glob­al agree­ments around the cir­cu­lar eco­nomy are import­ant. How­ever, con­sid­er­ing that the tour­ism industry con­trib­utes 8% of glob­al green­house gas emis­sions — if we include din­ing, trans­port­a­tion, recre­ation­al activ­it­ies, and souven­irs — and that these activ­it­ies are only avail­able to a glob­al minor­ity, there is an urgent need to acknow­ledge and address the social inequal­it­ies that derive from tourism. 

To this end, we need to work on chan­ging the con­sump­tion pat­terns and beha­viours of tour­ists. A tourist’s exper­i­ence hap­pens the moment tour­ism con­sump­tion and tour­ism pro­duc­tion meet and value is exchanged. That moment is also when resources are con­sumed. It’s simple demand and sup­ply; the ‘eco­nom­ics’ of tour­ism. Yet the value deman­ded and con­sumed by the tour­ist “depends not only upon the object­ive exper­i­ence but also upon the tour­ist and tour­ists’ state of mind”. 

Also see Bjørn Z Ekelund’s “GT” Insight
“In the eye of the behold­er: How to cre­ate valu­able tour­ism experiences”

A cir­cu­lar tour­ism approach takes a val­ues-led, human­ist­ic per­spect­ive towards tour­ism. It requires shift­ing our mind­sets away from short term car­bon-intens­ive trips, towards slower, smal­ler-scale, and socially- and envir­on­ment­ally-mean­ing­ful travel. 

Rethink­ing travel & tour­ism in this way will res­ult in these four outcomes:

1. Slower travel & tourism

Extend­ing length-of-stay per jour­ney and trav­el­ling more slowly con­trib­utes to mutu­ally-bene­fi­cial cul­tur­al tour­ism activ­it­ies in which loc­al com­munit­ies also bene­fit. Stay­ing longer in one place max­im­ises poten­tial inter­ac­tions between loc­als and tour­ists that can lead to mutu­ally-bene­fi­cial rela­tion­ships and exper­i­ences. In con­trast to the fly in fly out forms of tour­ism, slow travel is more likely to bene­fit the inform­al tour­ism sec­tor. And where a des­tin­a­tion adopts cir­cu­lar eco­nom­ic approaches, less of the eco­nom­ic bene­fit (rev­en­ues and profits) will leak out of loc­al com­munit­ies, which MUST bene­fit eco­nom­ic­ally from tour­ism for tour­ists to be wel­come there. 

2. More localised travel & tourism

Choos­ing des­tin­a­tions closer to home, not fly­ing as often, and lessen­ing one’s car­bon foot­print while on hol­i­day involves a sig­ni­fic­ant shift in mind­set towards one’s leis­ure time. Think­ing about how to get from A to B most sus­tain­ably can make a jour­ney just as excit­ing and inter­est­ing as the des­tin­a­tion itself. More pub­lic invest­ment in loc­al parks and recre­ation areas will help people enjoy more loc­al leis­ure time, which in turn will con­trib­ute to sociocul­tur­al well-being and envir­on­ment­al regen­er­a­tion locally.

Also see Tan­ner C Knorr’s “GT” Insight
“Tour­ism infra­struc­ture, well-being, & how to ‘build back bet­ter’ for all”

3. More Indigenous-led travel & tourism

In the con­text of COVID-19 and severe restric­tions to out­bound and inbound travel, Tour­ism Aus­tralia is pri­or­it­ising Abori­gin­al tour­ism along­side loc­al­ised tour­ism. In a Travel Weekly art­icle, man­aging dir­ect­or Phil­ippa Har­ris­on is quoted: “Today’s con­scious trav­el­ler is increas­ingly look­ing for a real con­nec­tion to the land and sea, and a new way of exper­i­en­cing it — exactly the kind of life-chan­ging and immers­ive exper­i­ence that Abori­gin­al and Torres Strait Islander tour­ism can provide”. 

Cul­tur­al immer­sion is a key motiv­a­tion for trav­el­ling to inter­na­tion­al des­tin­a­tions. In Aus­tralia, Abori­gin­al-led tour­ism can offer trans­form­at­ive exper­i­ences for for­eign and domest­ic tour­ists alike. Aus­trali­ans have an oppor­tun­ity to learn from the rich cul­tur­al know­ledge that Abori­gin­al oper­at­ors gen­er­ously share with their guests. 

In terms of cir­cu­lar eco­nom­ics, Abori­gin­al-led tour­ism ensures that money flows into loc­al com­munit­ies, cre­at­ing employ­ment oppor­tun­it­ies that are both eth­ic­al and sus­tain­able. The con­sump­tion of cul­ture that is com­munity-led, rather than of activ­it­ies that lead to car­bon emis­sions, under­pin cir­cu­lar tour­ism products.

4. Flow-on benefits for the broader economy

Some crit­ic­al tour­ism schol­ars have argued that we need to rethink tour­ism and our every­day life. This is because tour­ism is often about escap­ing from the drudgery of work and the every­day. A more mean­ing­ful life with bet­ter work-life bal­ance, includ­ing more secure work, would lessen the desire to escape to a far-flung des­tin­a­tion such as an island resort. Such trips are short, car­bon-intens­ive, and tend to bene­fit large cor­por­a­tions rather than the inform­al com­munity tour­ism sector. 

A cir­cu­lar approach to the broad­er eco­nomy would focus on the pro­duc­tion of neces­sary resources and main­tain­ing a con­tinu­ous life cycle for these resources. This would cre­ate more (and more secure) jobs as loc­al eco­nom­ies become more self-suf­fi­cient. Rethink­ing the eco­nomy also involves deep­er struc­tur­al changes, such as lim­it­ing the privat­isa­tion of pub­lic assets, and provid­ing a uni­ver­sal basic income to sup­port pre­cari­ous work­ers in the tour­ism and hos­pit­al­ity indus­tries (and oth­er sectors).

Also see Angelo Sciacca’s “GT” Insight
“From lin­ear to cir­cu­lar: How to build resi­li­ence in small island destinations”

In sum­mary, we are liv­ing through the con­sequences of hyper neo­lib­er­al cap­it­al­ist growth mod­els, which are wreak­ing cata­stroph­ic con­sequences on the world; not only envir­on­ment­ally but also socially. A push towards regen­er­at­ive sys­tems is needed, which includes degrow­ing cer­tain forms of tour­ism con­sump­tion and tak­ing a cir­cu­lar eco­nom­ic approach. How­ever, rather than fram­ing this with­in a defi­cit mod­el — that we are some­how ‘miss­ing out’ — these chal­len­ging times provide an oppor­tun­ity to rethink our eco­nom­ies more broadly; to point them towards well-being. 

In rela­tion to tour­ism, a shift in mind­set and con­sump­tion pat­terns will ensure that the tour­ism com­mons can be enjoyed by the great­er major­ity long into the future rather than the priv­ileged few in the now.

What do you think? Share a short anec­dote or com­ment below. Or write a deep­er “GT” Insight. The “Good Tour­ism” Blog wel­comes diversity of opin­ion and per­spect­ive about travel & tour­ism because travel & tour­ism is everyone’s business.

Fea­tured image (top of post): Maya Bay, Koh Phi Phi Leh, Thai­l­and in 2014. By 2017, some 3,500 people every day were vis­it­ing the beach, which was made fam­ous by The Beach. Image by Nic­olas Vollmer (CC BY 2.0) via Wiki­me­dia, over­laid by ques­tion mark graph­ic by ger­alt (CC0) via Pixabay.

About the author

Dr Phoebe Everingham
Dr Phoebe Everingham

Phoebe Ever­ing­ham is an “early career research­er” in the field of crit­ic­al tour­ism at the Uni­ver­sity of New­castle, Aus­tralia. 

With a PhD in tour­ism and devel­op­ment geo­graphy, Dr Ever­ing­ham also has a back­ground in soci­ology, anthro­po­logy, and human geo­graphy. She teaches man­age­ment and tour­ism at the New­castle Busi­ness School, Aus­tralia. With research interests in sus­tain­able and eth­ic­al tour­ism, in par­tic­u­lar volun­teer tour­ism, Phoebe is pas­sion­ate about ensur­ing that com­munit­ies bene­fit both fin­an­cially and socially from tourism. 

Phoebe is also the sus­tain­able tour­ism exec­ut­ive for Go Cir­cu­lar, “a pur­pose organ­isa­tion” based in New­castle. Go Cir­cu­lar believes that togeth­er we can move to a low car­bon, regen­er­at­ive and socially just economy.

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