Community-based tourism

Scroll down for posts that have been tagged with “com­munity-based tourism”.

Com­munity-based tour­ism is a respons­ible form of tour­ism that seeks to empower loc­al com­munit­ies by involving them in the devel­op­ment and man­age­ment of tour­ism activ­it­ies. It ensures that the host com­munity of a des­tin­a­tion has a stake and/or say in the devel­op­ment of tour­ism via con­sulta­tion, decision-mak­ing, employ­ment, and/or dir­ect ownership.

Accord­ing to the United Nations World Tour­ism Organ­iz­a­tion (UNWTO), com­munity-based tour­ism is defined as “tour­ism that is owned and man­aged by the loc­al com­munity, where tour­ists stay with loc­al fam­il­ies, learn loc­al tra­di­tions and par­ti­cip­ate in loc­al activities”.

Com­munity-based tour­ism is grow­ing in pop­ular­ity as more people become aware of the neg­at­ive impacts of mass tour­ism on the envir­on­ment and loc­al cul­tures. It is a way for trav­el­lers to con­nect with loc­al people, learn about their cus­toms and tra­di­tions, and exper­i­ence their way of life.

The bene­fits of com­munity-based tour­ism are numer­ous; offer­ing a more authen­t­ic and immers­ive exper­i­ence for tour­ists, while sup­port­ing loc­al jobs and busi­nesses, and (hope­fully) pre­serving the cul­tur­al and nat­ur­al her­it­age of the destination.

The­or­et­ic­ally, com­munity-based tour­ism can help to reduce the neg­at­ive impact of mass tour­ism. By involving loc­al people in the devel­op­ment and man­age­ment of tour­ism activ­it­ies, com­munity-based tour­ism is more likely to set and enforce lim­its to vis­it­or num­bers. Fur­ther­more, with stakes in both the industry and the des­tin­a­tion, loc­al people are more likely to ensure that the bene­fits of tour­ism are max­im­ised and/or dis­trib­uted equit­ably while mit­ig­at­ing the poten­tial down­sides of tourism.

Tags are inform­al. The “Good Tour­ism” Blog tries not to get bogged down with ter­min­o­logy and defin­i­tions. You may dis­agree with tags applied (or not applied) to a post. If so, feel free to com­ment on any post you think has been incor­rectly or insuf­fi­ciently tagged. “GT” encour­ages good-faith debate and discussion.

Bali is back, and so is the rest of wild Indonesia


Orangutans, Kalimantan, Indonesia

Since the long-awaited — but then very sud­den — eas­ing of travel restric­tions for travel into Indone­sia last March, Bali has seen a very quick return of trav­el­lers.  Along Bali’s south­w­est coast one will once again find the typ­ic­al beach- and Bintang-attrac­ted vis­it­or.  Beach­front hotels and beach clubs are exper­i­en­cing a book­ings rush from both domest­ic and for­eign travellers […]

Read More Bali is back, and so is the rest of wild Indonesia

Unhiding Hirapur: A case study in cultural heritage tourism development

May 17, 2022

Tourism scholars and professionals with the yogini at Hirapur, Bhubaneswar, Odisha, India

How does an insti­tu­tion of the Min­istry of Tour­ism, Gov­ern­ment of India trans­form under­ap­pre­ci­ated cul­tur­al her­it­age into a tour­ism attrac­tion? Ady­asha Das offers this “Good Tour­ism” Insight.  [Thanks to “GT” Part­ner the World Tour­ism Asso­ci­ation for Cul­ture and Her­it­age (WTACH) for invit­ing Dr Das to write this “GT” Insight. You too can write a “GT” Insight.] Through my research, […]

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Towards ‘magnificence’: The aspirational trajectory of value-creating journeys

March 8, 2022

Towards ‘magnificence’: The aspirational trajectory of value-creating journeys. Image by Jill Wellington (CC0) via Pixabay. https://pixabay.com/photos/woman-girl-freedom-happy-sun-591576/

‘Mag­ni­fi­cent’, the adject­ive, should prop­erly be applied to human actions and vir­tues rather than tan­gible things, derived as it is from the Lat­in ‘mag­num facere’, which means to do some­thing great.  Why is ‘Mag­ni­fi­cence’ K Michael Hay­wood’s “North Star”? And how does he think tour­ism should nav­ig­ate towards it? Cre­at­ing ‘Com­munity Shared Value’ demands that DMOs […]

Read More Towards ‘magnificence’: The aspirational trajectory of value-creating journeys

Tourism’s common challenge: How do we create ‘community shared value’?

February 1, 2022

A common challenge. Image by sasint (CC0) via Pixabay. https://pixabay.com/photos/sunset-men-silhouettes-helping-1807524/

Are there needs, wants, and desires com­mon to all (or most) indi­vidu­als with­in your com­munity? How might travel & tour­ism serve them? K Michael Hay­wood explores the chal­lenge all des­tin­a­tions face if they wish to cre­ate ‘com­munity shared value’. It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] Des­tin­a­tions Inter­na­tion­al, the pro­fes­sion­al asso­ci­ation for […]

Read More Tourism’s common challenge: How do we create ‘community shared value’?

Top five most visited “GT” Insights & “GT” Travel Experiences of 2021 (& all time)

December 21, 2021

Five! Image by yohoprashant (CC0) via Pixabay. https://pixabay.com/photos/colorful-five-fingers-kid-fingers-4043709/

Most of the past year — two years — has been ter­ribly tough for many; espe­cially travel & tour­ism people.  I can’t really say much more about it than I said at the cor­res­pond­ing time last year:  Good rid­dance 2021 … 2022 had bet­ter be bet­ter … blah blah … But, as I wrote at the end of 2020, it’s import­ant to […]

Read More Top five most visited “GT” Insights & “GT” Travel Experiences of 2021 (& all time)

Smart clusters: How tourism destinations can organise for a better future

November 9, 2021

Our Milky Way is a cluster of stars that includes ours. Image by Greg Rakozy (CC0) via Unsplash. https://unsplash.com/photos/oMpAz-DN-9I

How can travel & tour­ism stake­hold­ers work and play bet­ter togeth­er with­in des­tin­a­tions to ensure optim­al out­comes?  K Michael Hay­wood sug­gests clus­ter­ing. It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] There is strong evid­ence link­ing pos­it­ive busi­ness per­form­ance and out­comes with soci­et­al out­comes and life-affirm­­ing val­ues. Nev­er­the­less, many tour­ism enter­prises remain […]

Read More Smart clusters: How tourism destinations can organise for a better future