Don’t forget niches: Marketing to micro-communities for sustainable tourism growth

and February 12, 2024

'Niche inspiration', Image supplied by Chameleon Strategies, with credit to Shutterstock.com/Graceful Digital Shutterstock.com/Ground Picture Shutterstock.com/Mike_O Shutterstock.com/Bill45 Shutterstock.com/Anna Jedynak Shutterstock.com/goodluz Shutterstock.com/CandyRetriever Shutterstock.com/SALMONNEGRO-STOCK

“Instead of reach­ing a mass audi­ence, des­tin­a­tions can be a big fish in a small pond by focus­ing on niche mar­kets, where they can excel and provide the most value to both vis­it­ors and the tour­ism industry.” So says Jens Thraen­hart, glob­al tour­ism strategist and found­ing part­ner of UNWTO Affil­i­ate Mem­ber Chamele­on Strategies.  Accord­ing to […]

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Can tackling tourism income leakage unlock a more sustainable future for tourism?

September 19, 2023

Can tackling tourism income leakage unlock a more sustainable future for tourism? Image by Steve Buissinne (CC0) via Pixabay. https://pixabay.com/photos/plumbing-pipe-wrenches-plumber-840835/

‘Profit’, the much-maligned ‘P’ of sus­tain­ab­il­ity, is a strong incent­ive for people to save and invest for the future; seek out and con­serve what is of value; and rein­vest. Hoteli­er and entre­pren­eur Thomas Müller argues that tak­ing a close look at tour­ism income leak­age may prove … well, prof­it­able … wherever our industry is most problematic. 

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Why travel & tourism content marketing? Efficient and effective if target-oriented

and April 19, 2023

Tourism content marketing hit or miss? Image by 15299 (CC0) via Pixabay. https://pixabay.com/photos/dart-board-game-dartboard-aim-102880/

Travel & tour­ism con­tent mar­ket­ing may be an under­val­ued and poorly used ele­ment in the stra­tegic mar­ket­ing mix; par­tic­u­larly among des­tin­a­tions that want to increase the ‘qual­ity’ and ‘yield’ of their vis­it­ors, and private-sec­t­or stake­hold­ers who claim they don’t have the time or resources for it. In this “Good Tour­ism” Insight, Zohreh Khos­ravi and Dav­id Gillbanks […]

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Worldwide Travel Alliance announced

January 13, 2021

Worldwide Travel Alliance

New European sales & mar­ket­ing group tar­gets travel & tour­ism entit­ies world­wide ahead of post-COV­­ID vac­cine travel boom. The World­wide Travel Alli­ance (WTA) has been launched to provide sales, mar­ket­ing, rep­res­ent­a­tion and PR ser­vices to glob­al travel brands seek­ing European cus­tom­ers. The Alli­ance con­sists of six lead­ing sales and mar­ket­ing experts based in the UK, […]

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Posted in "GT" news & events, "GT" news from Europe, "GT" news international, "GT" Products, Sales & Marketing, Sponsored posts
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