“GT” Insight Bites: Nostalgia
‘Nostalgia. It ain’t what it used to be!’ Our travel tastes are often shaped by the memories of childhood holiday experiences, or of stories passed down through the generations. Marketers often play to this. What is the role of nostalgia in holidaymaking, from an individual or commercial perspective? It’s a “Good Tourism” Insight Bites question. Your correspondent put […]
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