“Good Tourism” Insights

Dancers, singers, and drummers from a local women’s cooperative welcome visitors to the Red Rocks Cultural Center in Nyakinama village, Rwanda. Pic by David Gillbanks.

Dan­cers, sing­ers, and drum­mers from a loc­al women’s cooper­at­ive wel­come vis­it­ors to the Red Rocks Cul­tur­al Cen­ter in Nyak­i­n­ama vil­lage, Rwanda. Pic by Dav­id Gillbanks.

“Good Tour­ism” Insights are ori­gin­al posts by aca­dem­ics, experts, and prac­ti­tion­ers who are keen to share their sus­tain­able tour­ism and respons­ible tour­ism insights, expert­ise, and exper­i­ences, in plain Eng­lish, for the bene­fit of all travel & tour­ism stakeholders.

Each “GT” Insight rep­res­ents the opin­ion of its author, NOT neces­sar­ily the opin­ion of The “Good Tour­ism” Blog, its Part­ners, or its pub­lish­er. The “Good Tour­ism” Blog neither pays nor is paid for any “GT” Insight. 

Any­one with an informed and sin­cerely-held opin­ion about travel & tour­ism is wel­come to sub­mit a “GT” Insight for pub­lic­a­tion. The “GT” Insight guidelines are very simple.

“GT” Insight Bites: Is a tourism career a ticket or a trap?

February 23, 2026
2 Comments

Travel & tourism career: Ticket or trap? A Gemini-generated image.

Is a career in travel & tour­ism a tick­et to the world or a trap? What is your hon­est advice to a young per­son enter­ing the industry?

That’s a “Good Tour­ism” Insight Bites question. 

Thanks to the four respond­ents writ­ing in from Canada and South­east Asia for their con­sidered thoughts. And thanks to Dav­id Beir­man from Aus­tralia for his “GT” Insight BiteX on academia’s rela­tion­ship with sustainability.

Read More “GT” Insight Bites: Is a tourism career a ticket or a trap?

“GT” Insight Bites: What’s AI doing for you?

February 9, 2026

In what way is artificial intelligence (AI) changing the way you work, hire, learn, or teach? A Gemini-generated image

In what way is arti­fi­cial intel­li­gence (AI) chan­ging the way you work, hire, learn, or teach?

With per­spect­ives from seni­or people in travel & tourism’s busi­ness, aca­dem­ic, act­iv­ist, air­line, and NGO worlds — and even from Iran — there is more depth in this com­pil­a­tion of “GT” Insight Bites than you might ini­tially pre­sume; des­pite AI being “the hot­test (and maybe the most bor­ing) sub­ject of the moment”, as one respond­ent described it.

Read More “GT” Insight Bites: What’s AI doing for you?

The flaw in sustainability: Why responsible tourism avoids hard questions

February 8, 2026

The flaw in sustainability and why responsible tourism avoids the hard questions. A Gemini-generated image.

Ewan Cluck­ie argues that travel & tourism’s sus­tain­ab­il­ity claims have cre­ated a cred­ib­il­ity crisis, and that it is time to ask hard ques­tions about own­er­ship, gov­ernance, and incentives.

“The travel industry talks a lot about sus­tain­ab­il­ity […] Yet trust in sus­tain­ab­il­ity claims is declin­ing, and scru­tiny from reg­u­lat­ors, con­sumers, and part­ners is increasing.”

Read More The flaw in sustainability: Why responsible tourism avoids hard questions

What’s the point of UN Tourism?

January 20, 2026

What's the point of UN Tourism?

What’s the point of UN Tourism?

Thanks to the four good people who respon­ded to this “Good Tour­ism” Insight Bites question.

* Geof­frey Lip­man, Cre­at­ive Dis­rup­tion Archi­tect, Malta
* Dav­id Beir­man, Adjunct Fel­low, Australia
* Richard Shep­ard, Trustee/CEO, England
* Richard But­ler, Emer­it­us Pro­fess­or, Scotland

Read More What’s the point of UN Tourism?

Imagining peace: How travel writing bridges divides between Israel and the UAE

and January 10, 2026

Imagining peace: How travel writing bridges divides between Israel and the UAE.

Fol­low­ing the 2020 Abra­ham Accords, the United Arab Emir­ates (UAE) trans­formed from a dis­tant adversary to a pop­u­lar hol­i­day des­tin­a­tion for Israelis. 

Dr Irit Shmuel and Prof Paolo Mura ana­lyse how travel nar­rat­ives are help­ing to bridge the cul­tur­al divide between the two places.

It’s a “Good Tour­ism” Insight.

Read More Imagining peace: How travel writing bridges divides between Israel and the UAE

Gastronomic Gaborone: Can culinary innovation co-exist with authenticity?

and December 10, 2025

Gastronomic Gaborone: Can culinary innovation co-exist with authenticity? Image by Gemini featuring 'seswaa' (pounded beef), the national dish of Botswana. "GT" added the words.

In Gabor­one, Bot­swana, the food scene is trans­form­ing, blend­ing indi­gen­ous ingredi­ents with mod­ern gastronomy. 

As Gabor­one reima­gines tra­di­tion­al Set­swana fla­vours for the tour­ist pal­ate, Delly Cha­ti­bura and Brighton Hur­ombo ask: Can culin­ary innov­a­tion co-exist with the com­mun­al spir­it of the past?

Read More Gastronomic Gaborone: Can culinary innovation co-exist with authenticity?