Don’t forget niches: Marketing to micro-communities for sustainable tourism growth

“Instead of reach­ing a mass audi­ence, des­tin­a­tions can be a big fish in a small pond by focus­ing on niche mar­kets, where they can excel and provide the most value to both vis­it­ors and the tour­ism industry.” So says Jens Thraen­hart, glob­al tour­ism strategist and found­ing part­ner of UNWTO Affil­i­ate Mem­ber Chamele­on Strategies.  Accord­ing to […]