Sonia Beckwith

Sonia Beckwith 

Sonia Beck­with

Born and raised in the USA, Sonia Beck­with has worked in all sorts of roles, includ­ing com­mu­nic­a­tions, pro­ject man­age­ment, cus­tom­er rela­tion­ship man­age­ment, and gen­er­al man­age­ment in the not-for-profit, private, and cor­por­ate sectors.

In her own words: “It’s my per­son­al mis­sion to help oth­ers move the needle every day in their tour­ism and busi­ness endeav­ours. I’m inter­ested in bring­ing people to the table who would nor­mally not dine togeth­er. I believe in strength­en­ing com­mu­nic­a­tion between like minds and oppos­ing views, then find­ing a way to work togeth­er to achieve something.

“If you are a mover and shaker you’ll like me, if you aren’t, you’ll at least be entertained.”

What to keep, change, do in a crisis (and why we should give a sh*t)

February 23, 2021

A Live Ningaloo tour group encounters humpback whales. Photo: Ningaloo Aviation & Jacob Hill supplied by Live Ningaloo.

Sonia Beck­with’s tiny Aus­trali­an eco­tour­ism oper­a­tion Live Nin­ga­loo faced an exist­en­tial crisis in 2020, like so many travel & tour­ism busi­nesses glob­ally did (and still do). In this “Good Tour­ism” Insight, her second, Ms Beck­with shares the value of caring — a lot! — and how she har­nesses and sus­tains it. When my part­ner and I foun­ded our micro tourism […]

Read More What to keep, change, do in a crisis (and why we should give a sh*t)

When the odds are against you: How a small tour operator survived 2020

January 14, 2021
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Turtle, Ningaloo Reef, Western Australia, Australia. Image by Chris Jansen supplied by Live Ningaloo.

From the excit­ing pro­spect of a break­out sea­son to the exist­en­tial threat of bank­ruptcy, 2020 was a tur­bu­lent year for small Aus­trali­an eco-tour oper­at­or Live Nin­ga­loo. In this “Good Tour­ism” Insight, Sonia Beck­with shares how she and her part­ner fought to keep their eco­tour­ism dreams alive. In Decem­ber 2019 we pre­dicted that 2020 would be […]

Read More When the odds are against you: How a small tour operator survived 2020