Malcolm Roughead

Mal­colm Roughead

Malcolm Roughead

Mal­colm Roughead was appoin­ted Vis­itScot­land’s chief exec­ut­ive in 2010, hav­ing been dir­ect­or of mar­ket­ing since join­ing the nation­al tour­ism organ­isa­tion in 2001.

Pri­or to Vis­itScot­land, Mal­colm held a range of inter­na­tion­al and UK-based mar­ket­ing roles with com­pan­ies such as Diageo, Guin­ness World Records, Guin­ness in Africa, Nestlé, and Beechams.

In 2005 he received an OBE (Order of the Brit­ish Empire) for his ser­vices to tourism.

Scottish tourism plans transformational path to post-COVID recovery

November 3, 2020

The Loup of Fintry. Image supplied by VisitScotland.

Vis­itScot­land chief Mal­colm Roughead shares how his organ­isa­tion has worked with host com­munit­ies and oth­er tour­ism stake­hold­ers to plot a respons­ible and sus­tain­able route out of the COVID crisis. Enjoy this “Good Tour­ism” Insight.  Scot­tish tour­ism, like the sec­tor world­wide, is in a pre­cari­ous state. The coronavir­us pan­dem­ic and its ongo­ing effects are chal­len­ging the […]

Read More Scottish tourism plans transformational path to post-COVID recovery
Posted in Insights & Best Practices, "Good Tourism" in Europe, "Good Tourism" in Scotland, "Good Tourism" in the United Kingdom, "GT" Destinations & Places, Downloads
Tags: , , , ,