Ken Scott

Ken Scott

Ken Scott

Ken Scott lived in Thai­l­and for 28 years work­ing as a travel journ­al­ist before join­ing the Pacific Asia Travel Asso­ci­ation HQ in Bangkok and even­tu­ally lead­ing its com­mu­nic­a­tions department.

In 2006 he left PATA to set up Scot­tAs­ia Com­mu­nic­a­tions, a travel industry com­mu­nic­a­tions firm. Now based in the UK, with an office in Bangkok, Ken con­tin­ues to serve a vari­ety of travel industry cli­ents, most with an Asia Pacific con­nec­tion. He is also a co-founder of the World­wide Travel Alli­ance.

Pas­sion­ate about pro­mot­ing sens­ible envir­on­ment­al­ism rather than cli­mate alarmism, Ken launched People’s Energy Blog in 2021.

Ken has also writ­ten for The “GT” Travel Blog.

Why travel & tourism is wrong to embrace net zero as its climate change response

January 4, 2022
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Under net zero orthodoxy, will air travel become an elitist activity only ever undertaken by the very wealthy? Image by VOO QQQ (CC0) via Unsplash. https://unsplash.com/photos/RSYBi_1fhfMUnder net zero orthodoxy, will air travel become an elitist activity only ever undertaken by the very wealthy? Image by VOO QQQ (CC0) via Unsplash. https://unsplash.com/photos/RSYBi_1fhfM

Sens­ible and rig­or­ous envir­on­ment­al­ism in travel & tour­ism is desir­able, accord­ing to Ken Scott. How­ever, the pre­ma­ture pur­suit of net zero when the most prom­ising tech­no­lo­gies aren’t ready is an unne­ces­sary act of self harm for the industry, he argues.  It’s a “Good Tour­ism” Insight. [You too can write a “GT” Insight.] I con­sider myself a […]

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The PR challenge of opening Thailand safely to inbound travel & tourism

March 11, 2021
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Smiling eyes of a Bangkok taxi driver. Image by David Gillbanks

The COV­­ID-induced travel & tour­ism depres­sion has hit Thai­l­and hard. Ranked eighth in terms of inter­na­tion­al vis­it­or arrivals in 2019, Thai­l­and is the poorest of the des­tin­a­tions in the top 10. It is no won­der then that an industry-led pub­lic rela­tions cam­paign advoc­at­ing for a safe reopen­ing has emerged: #OpenThai­l­and­Safely. Head­ing up its mes­saging and […]

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