Prof K Michael Haywood
K Michael Haywood is Professor Emeritus, School of Hospitality, Food and Tourism at the University of Guelph in Ontario, Canada.
“As a former professor and consultant to the hospitality and tourism industries, I now host the Destinations-in-Action blog on substack from my Tourism Studio.”
Michael has also written for The “GT” Travel Blog.
Also find him on LinkedIn.
In a globalised world in which if suburban shopping centres on opposite sides of the planet were to switch places overnight there would be very few differences for locals to get used to, what does it take to rebuild uniqueness in destinations? Michael Haywood appeals to the senses. It’s a “Good Tourism” Insight. [You too […]
Read More To revitalise destinations, awaken the senses
‘Magnificent’, the adjective, should properly be applied to human actions and virtues rather than tangible things, derived as it is from the Latin ‘magnum facere’, which means to do something great. Why is ‘Magnificence’ K Michael Haywood’s “North Star”? And how does he think tourism should navigate towards it? Creating ‘Community Shared Value’ demands that DMOs […]
Read More Towards ‘magnificence’: The aspirational trajectory of value-creating journeys
Are there needs, wants, and desires common to all (or most) individuals within your community? How might travel & tourism serve them? K Michael Haywood explores the challenge all destinations face if they wish to create ‘community shared value’. It’s a “Good Tourism” Insight. [You too can write a “GT” Insight.] Destinations International, the professional association for […]
Read More Tourism’s common challenge: How do we create ‘community shared value’?
Travel & tourism is everyone’s business. It’s all about people. How do we keep people allied and inspired in organisations, destinations, and host communities? K Michael Haywood tackles this problem in his third “Good Tourism” Insight. [You too can write a “GT” Insight.] “Astonish, Smarter Tourism by Design” (my new e‑book yet to be published) opens […]
Read More Winning from within: How can travel & tourism stem the brain drain?
How can travel & tourism stakeholders work and play better together within destinations to ensure optimal outcomes? K Michael Haywood suggests clustering. It’s a “Good Tourism” Insight. [You too can write a “GT” Insight.] There is strong evidence linking positive business performance and outcomes with societal outcomes and life-affirming values. Nevertheless, many tourism enterprises remain […]
Read More Smart clusters: How tourism destinations can organise for a better future
What does it mean to collaboratively design tourism at the community level? And to what end? If it is to strive towards a ‘good’, ‘better’, ‘smarter’ tourism, what does that look like? Retired university professor K Michael Haywood shares his vision. It’s a “Good Tourism” Insight. [Thanks to Jim Butcher for inviting Prof Haywood to write a “GT” […]
Read More Can tourism destinations-as-communities be better & smarter by design?