James McGregor on successful sustainable tourism

James McGregor

James McGregor

As Chief Sus­tain­ab­il­ity Innov­at­or, Founder and CEO of the Blue Tribe Com­pany, James McGregor works with com­pan­ies and gov­ern­ments to design and imple­ment sus­tain­ab­il­ity strategies using innov­at­ive tech­niques developed in Sil­ic­on Valley.

Successful sustainable tourism is NOT all about the environment, society, economy

October 23, 2017

Successful sustainable tourism is NOT all about the environment, society, economy

Suc­cess­ful sus­tain­able tour­ism is not only about envir­on­ment­al, social, and eco­nom­ic imper­at­ives; it’s about mar­ket­ing too! In oth­er words, suc­cess­ful sus­tain­ab­il­ity strategies solve prob­lems for cus­tom­ers. So argues James McGregor, Founder & CEO of Blue Tribe, in this “GT” Insight. I have a con­fes­sion to make. Some­times when I travel for busi­ness or pleas­ure I […]

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