Jaffee Yee is an award-winning publisher and editor who has had a successful career spanning more than 40 years working with McGraw-Hill Book Company and CBS International Publishing, New York, and later with companies he founded, including Myer Publishing Limited Hong Kong and Knowledge Media Group Thailand.
In addition to numerous publications, Mr Yee was Editor-in-Chief of Asian Jewelry, Asia’s first jewelry trade magazine launched in 1983, and Asian Libraries, a scholarly journal for Asia’s library and information professionals launched in 1991.
Jaffee also edited The Mekong River: from Source to Sea, a map published by Odyssey Hong Kong in 2011, followed by two other consumer and business magazines, NiHao 你好 in 2013 and Mekong Business & Travel 湄公商旅 in 2014, as well as the coffee table book The BEST of MYANMAR in 2017.
Currently an independent art, media, and travel consultant based in Chiang Rai, Thailand, Jaffee serves as chair of PATA Chiang Rai Chapter, and as a member of the Mekong Tourism Advisory Group. He is also instrumental in organising an International Buddhist Tourism Conference (IBTC) to be held in Chiang Rai.
Noting that themed travel & tourism niches have been a growing trend for at least two decades, veteran publisher Jaffee Yee has identified the potential for the Mekong-region nations of Southeast Asia to tap their rich Buddhist heritage to attract and disperse a large regional and global market. Twenty years ago, to explain why he […]
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