Zohreh Khosravi

Zohreh Khos­ravi

Zohreh Khosravi

Zohreh Khos­ravi is a con­tent strategist with more than 10 years of exper­i­ence in vari­ous seg­ments of the tour­ism industry.

Her favour­ite fields include sus­tain­able tour­ism, respons­ible travel, and her­it­age interpretation.

 

Why travel & tourism content marketing? Efficient and effective if target-oriented

and April 19, 2023

Tourism content marketing hit or miss? Image by 15299 (CC0) via Pixabay. https://pixabay.com/photos/dart-board-game-dartboard-aim-102880/

Travel & tour­ism con­tent mar­ket­ing may be an under­val­ued and poorly used ele­ment in the stra­tegic mar­ket­ing mix; par­tic­u­larly among des­tin­a­tions that want to increase the ‘qual­ity’ and ‘yield’ of their vis­it­ors, and private-sec­t­or stake­hold­ers who claim they don’t have the time or resources for it. In this “Good Tour­ism” Insight, Zohreh Khos­ravi and Dav­id Gillbanks […]

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Posted in Insights & Best Practices, "GT" Products, Sales & Marketing
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Are developing destinations failing to tap the potential of women in tourism?

January 17, 2023
One Comment

The queen is more powerful than the king in chess. Image by Bruno / Germany (CC0) via Pixabay. https://pixabay.com/photos/chess-board-game-chessboard-4794265/

… And how is Iran involving women in tour­ism to help devel­op its enorm­ous poten­tial as a travel des­tin­a­tion?  Ira­ni­an writer Zohreh Khos­ravi offers answers in her first “Good Tour­ism” Insight. [You too can write a “GT” Insight.] The biggest chal­lenge and threat facing the travel & tour­ism industry over the next five years will be […]

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Posted in Insights & Best Practices, "Good Tourism" in Asia, "Good Tourism" in Iran, "GT" Destinations & Places
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