Geoffrey Lipman

Professor Geoffrey Lipman

Prof Geof­frey Lipman

Geof­frey Lip­man is a former top offi­cial and innov­at­or at the Inter­na­tion­al Air Trans­port Asso­ci­ation (IATA), World Travel & Tour­ism Coun­cil (WTTC), and United Nations World Tour­ism Organ­iz­a­tion (UNWTO).

In his cur­rent roles as chief dis­rup­tion archi­tect and pro­fess­or at GreenEarth.travel, and co-founder of the SUNx Pro­gram, Prof Lip­man advoc­ates con­cepts such as “green growth”, “impact-travel”, and “trav­el­ism”, and asserts that cli­mate change is “exist­en­tial”.

Prof Lip­man’s firm belief that cli­mate change has the poten­tial to knock out our spe­cies has not only inspired him to add the “x” to SUNx, but is also driv­ing him to pur­sue the most ambi­tious pro­ject of his career; the real­isa­tion of a Strong Uni­ver­sal Net­work (SUNx) that will empower and resource cur­rent and emer­ging gen­er­a­tions who must face the exist­en­tial threat head on.

SUNx’ BIG IDEA for World Tourism Day 2025: Dodo4Kids


SUNx Malta's BIG IDEA for World Tourism Day 2025: Dodo4Kids

SUNx Malta has a “BIG IDEA” for World Tour­ism Day 2025: Dodo4Kids, an ini­ti­at­ive ded­ic­ated to “Cli­mate Friendly Travel Edu­ca­tion for the next generation”.

“Dodo4Kids is designed to inspire young trav­el­lers to enjoy great tour­ism des­tin­a­tions while learn­ing about the related threats of the cli­mate crisis and chal­lenges for sus­tain­able development.”

Read More SUNx’ BIG IDEA for World Tourism Day 2025: Dodo4Kids

To advance Climate Friendly Travel, sign up for the Strong Earth Youth Summit 2025


Strong Earth Youth Summit 2025

We would like to invite you to join us at the Strong Earth Youth Sum­mit (SEYS) 2025. The free online event will take place April 29 at 1400 – 1530 CEST (1300 – 1430 GMT/UTC). » Please Register Here « SEYS will high­light the need for a clean and green future for tour­ism. It will pro­file Cli­mate Friendly Travel: […]

Read More To advance Climate Friendly Travel, sign up for the Strong Earth Youth Summit 2025

‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do


‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do. Image by Markus Spiske (CC0) via Unsplash. https://unsplash.com/photos/people-gathered-outside-buildings-holding-climate-justice-now-signage-dYZumbs8f_E

There is increas­ing chat­ter on social media about the need for ‘Cli­mate Justice’. At its core, Cli­mate Justice is ensur­ing a very strong meas­ure of pro­tec­tion for those who did the least to cre­ate the ‘Code Red Cli­mate Crisis’, and who are likely to be the most to suf­fer from cli­mate change, and who are […]

Read More ‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do

No apologies: ‘eXistential’ climate change and peak GHG emissions 2025 are not advocacy issues. Travel & tourism must act now!


No apologies: ‘Existential’ climate change and peak GHG emissions 2025 are not advocacy issues. Travel & tourism must act now!

We at SUNx Malta make no apo­lo­gies for push­ing the exist­en­tial imper­at­ive of achiev­ing peak GHG emis­sions by 2025. We are reach­ing out to the lead­er­ship of the travel & tour­ism sec­tor to act on the latest IPCC report call­ing for three clear tar­gets to sta­bil­ise glob­al tem­per­at­ures at Par­is 1.5°C by mid-century …

Read More No apologies: ‘eXistential’ climate change and peak GHG emissions 2025 are not advocacy issues. Travel & tourism must act now!

Vale Mikhail Gorbachev, planetary hero


Mikhail Gorbachev, May 12, 2010 by Veni (CC BY 2.0) via Flickr. https://www.flickr.com/photos/veni/4602977436/in/photostream/

Mikhail Gorbachev died on August 30th, 2022. The former Pres­id­ent of the Uni­on of Soviet Social­ist Repub­lics (USSR) is best remembered as the man who engin­eered the peace­ful trans­form­a­tion of the USSR and the open­ing of the Ber­lin Wall. Less known is the fact that dur­ing his incred­ible life he col­lab­or­ated closely with Maurice Strong. Togeth­er they […]

Read More Vale Mikhail Gorbachev, planetary hero

Back to the future: A sustainability plan for our kids


Back to the future: A sustainability plan for our kids was led and then inspired by Maurice Strong whose legacy continues through the SUNx Strong Universal Network

On the 50th Anniversary of the Stock­holm Earth Sum­mit, and the 30th Anniversary of the Rio Earth Sum­mit — both of which were led by my friend Maurice Strong, the inspir­a­tion for SUNx Malta (Strong Uni­ver­sal Net­work) — I gave a key­note at a Stock­holm event reflect­ing on the dom­in­ant role Maurice played in cre­at­ing today’s United Nations-led climate […]

Read More Back to the future: A sustainability plan for our kids