Dr Shola Osinaike

Dr Shola Osinaike

Shola Osinaike

Shola Osinaike is a prin­cip­al lec­turer and the dir­ect­or of tour­ism, hos­pit­al­ity, and events at Can­ter­bury Christ Church Uni­ver­sity, UK.

Dr Osinaike’s research interests include sus­tain­able busi­ness prac­tices, stra­tegic organ­isa­tion­al cul­ture, and cur­rent issues in tour­ism and hospitality.

Preserving Nigeria’s cultural heritage through authenticity in tourism, education, technology

October 1, 2024

Calabar Carnival, ‘Africa’s Biggest Street Party, part of Nigeria's cultural heritage Akintomiwaao, CC BY-SA 4.0 , via Wikimedia Commons

Today, ‘Octo­ber First’, is Nigeria’s Nation­al Inde­pend­ence Day. To mark the occa­sion, UK-based Nigeri­an aca­dem­ic Shola Osinaike makes a case for con­nect­ing Nigeria’s cul­tur­al her­it­age to its prom­ising future through authen­t­ic exper­i­ences in tour­ism, edu­ca­tion, and tech­no­logy. Thanks to “Good Tour­ism” Insight Part­ner Tourism’s Hori­zon: Travel for the Mil­lions for invit­ing Dr Osinaike to write […]

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