David Ward-Perkins

David Ward-Perkins

Dav­id Ward-Perkins

Dav­id Ward-Per­kins is Seni­or Con­tent Edit­or for CABI’s Tour­ism Cases — a “Good Tour­ism” Part­ner — and the author of Tour­ism Routes and Trails (CABI, 2020) among numer­ous oth­er pub­lic­a­tions. A Seni­or Asso­ci­ate of TEAM Tour­ism Con­sult­ing, Mr Ward-Per­kins is also a part-time mar­ket­ing and tour­ism pro­fess­or at Skema Busi­ness School in France, where he lives, and a Spe­cial­ist Advisor to the Cité Européenne de la Cul­ture et du Dévelop­pe­ment Durable.

Persuasion, packaging, or pathways: Which works as a visitor dispersion strategy?

June 7, 2022

Persuasion, packaging, or pathways: Which works as a visitor dispersion strategy? Photo by Christian Langballe (CC0) via Unsplash. https://unsplash.com/photos/coaEiuv4unU

As evid­enced by the first “GT” Insight Bites, there are dif­fer­ent ways of look­ing at and try­ing to achieve ‘vis­it­or dis­per­sion’.  In this “Good Tour­ism” Insight, Dav­id Ward-Per­­kins offers a brief his­tory of vis­it­or dis­per­sion, sum­mar­ises three com­mon dis­per­sion strategies, and picks out the one that he thinks is most effect­ive. [You too can write a […]

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