Prof Richard Butler on tourism’s challenges and academia’s inadequacies
![Prof Richard Butler on tourism's challenges and academia's inadequacies 2 Professor Richard Butler on tourism’s challenges and academia’s inadequacies ... "[Don't] let wishful thinking take precedence over logic"](https://www.goodtourismblog.com/wp-content/uploads/2023/12/Prof-Richard-Butler-on-tourisms-challenges-and-academias-inadequacies-1024x768.jpg)
As most travel & tourism stakeholders rush towards an uncertain future filled with very real challenges, Richard Butler worries that academia is losing itself down ideological alleyways and critical cul-de-sacs. The creator of Butler’s Tourism Area Life Cycle (TALC) model thinks it is important for tourism researchers and educators to check in with reality. Prof […]
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