Anishka Narula-Nielsen

Dr Anishka Narula-Nielsen

Dr Anishka Narula-Nielsen

Anishka Narula-Nielsen is a tour­ism con­sult­ant and research­er spe­cial­ising in social enter­prises’ role in sus­tain­able tour­ism development.

Com­mit­ted to “shap­ing a tour­ism industry that pri­or­it­ises people, place, and pur­pose”, Dr Narula-Nielsen recently foun­ded Roots and Routes Con­sult­ing, which helps tour­ism and hos­pit­al­ity busi­nesses “refine their strategies for long-term suc­cess and sustainability”.

Pas­sion­ate about “cre­at­ing mean­ing­ful impact”, Anishka provides “stra­tegic insights that enhance guest exper­i­ences, stream­line oper­a­tions, and integ­rate respons­ible tour­ism practices”.

She is based in Lon­don, UK.

AI and authenticity in tourism, hospitality: Why human stories still matter

April 1, 2025

AI and authenticity in tourism, travel, hospitality: Why human stories still matter. A Gemini-generated image.

With arti­fi­cial intel­li­gence (AI) and auto­ma­tion on the rise across many sec­tors of the glob­al eco­nomy, how can travel, tour­ism, and hos­pit­al­ity brands bene­fit while stay­ing true to them­selves and the exper­i­ences they offer?  It’s Anishka Narula-Nielsen’s second “Good Tour­ism” Insight. [You too can share.] Dawn of the AI age Like it or not, we’re liv­ing at […]

Read More AI and authenticity in tourism, hospitality: Why human stories still matter

A force for good: What can global travel & tourism learn from social enterprises?

March 26, 2025
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A force for good: What can global travel & tourism learn from social enterprises? A Gemini-generated image.

Can the loc­al com­munity-based busi­ness mod­els of tour­ism social enter­prises be rep­lic­ated at glob­al scale? Anishka Narula-Nielsen thinks so. It’s her first “Good Tour­ism” Insight. (You too can write a “GT” Insight.) The search for ‘good tour­ism’ Tour­ism is one of the most power­ful forces in the world. It drives eco­nom­ies, cre­ates jobs, and intro­duces us to […]

Read More A force for good: What can global travel & tourism learn from social enterprises?