SUNx, Murmuration partnership to support creation of tourism climate action plans

SUN^x (Strong Uni­ver­sal Net­work) and Mur­mur­a­tion have com­bined forces to sup­port tour­ism des­tin­a­tions and busi­nesses in rap­idly cre­at­ing cli­mate action plans. This is an imme­di­ate response to the Baku Tour­ism Declaration.

Murmuration’s power­ful cli­mate risk mod­el­ling tech­no­logy and SUN^x Cli­mate Friendly Travel Ser­vices’ AI solu­tions will deliv­er high qual­ity, data led, cli­mate action plans at low cost. In addi­tion, the part­ners offer cli­mate response train­ing and cli­mate risk modelling.

By integ­rat­ing their expert­ise, this part­ner­ship provides a com­pre­hens­ive solu­tion for des­tin­a­tions and tour­ism act­ors. They gain a detailed under­stand­ing of their envir­on­ment­al con­text, includ­ing the cur­rent state and future evol­u­tion of key cli­mate factors, enabling them to make informed decisions. Tailored recom­mend­a­tions empower them to address spe­cif­ic challenges.

The Mur­mur­a­tion tech­no­logy lever­ages advanced satel­lite data to gen­er­ate pre­cise envir­on­ment­al indic­at­ors across cat­egor­ies such as water, air, biod­iversity, soil, cli­mate, and human activ­it­ies. These insights are used to mod­el cli­mate impact scen­ari­os for private and pub­lic tour­ism stakeholders.

SUN^x Cli­mate Friendly Travel Ser­vices’ AI eval­u­ates a range of cli­mate threats and offers solu­tions, with cost sav­ing and pro­fes­sion­al sup­port sys­tems, in areas such as renew­able energy, waste reduc­tion, water man­age­ment, and wild­life support.

SUN^x Pres­id­ent Prof Geof­frey Lip­man said: “The inter­na­tion­al com­munity is call­ing for accel­er­ated cli­mate adapt­a­tion and emis­sion reduc­tion. Work­ing with Mur­mur­a­tion, we are help­ing put in place Cli­mate Friendly Travel plans that not only tar­get Par­is 1.5 but also deliv­er sus­tain­able and nature pos­it­ive solutions.”

Mur­mur­a­tion Founder Dr Tarek Habib said: “Com­bin­ing satel­lite data-based scen­ari­os and AI led ana­lys­is and recom­mend­a­tions changes the game for tour­ism stake­hold­ers. And puts them in con­trol of their own destinies.”

Mur­mur­a­tion claims to be the first to use satel­lite data to meas­ure the impact of tour­ism on the plan­et. The com­pany’s mis­sion is to “dis­sem­in­ate our data and tech­no­lo­gic­al expert­ise to place the envir­on­ment at the heart of decision-mak­ing”. Using satel­lite imagery and sensor data, Mur­mur­a­tion devel­ops indic­at­ors that “enable the integ­ra­tion of envir­on­ment­al issues into pub­lic and private sec­tor decisions worldwide”.

SUN^x Cli­mate Friendly Travel Ser­vices sup­ports tour­ism des­tin­a­tions and busi­nesses to adapt to the chal­lenges of cli­mate change and to devel­op cli­mate action plans which reduce their envir­on­ment­al impact and save money. SUN^x Malta is our lead pro­gram driv­ing Cli­mate Friendly Travel (Par­is 1.5: SDG: Nature +ve) and focussed on Edu­ca­tion 2 Action espe­cially in Devel­op­ing and Small Island States.

About SUN^x Malta

SUN^x Malta is a leg­acy for the late Maurice Strong, fath­er of sus­tain­able devel­op­ment. Its goal is to advance Cli­mate Friendly Travel (CFT) ~ Par­is 1.5 and SDG linked. 

SUN^x has a core part­ner­ship with Malta’s Min­istry of Tour­ism and Malta Tour­ism Author­ity, to advance CFT, to cre­ate a UNFC­CC-linked CFT Registry, and to pro­mote CFT Edu­ca­tion. It plans to put in place 100,000 Strong Cli­mate Cham­pi­ons across all UN States by 2030.

Don’t miss oth­er “GT” Part­ner mes­sages from SUN^x Malta

Featured image (top of post)

Satel­lite image of Egypt by WikiIm­ages (CC0) via Pixabay.