A climate-conscious reading of ‘The New York Times’ list of ‘52 Places To Go in 2024’

January 30, 2024

Herb Hiller offers a "climate-conscious" reading of 'The New York Times' list of '52 Places to Go in 2024. This is a screen snip of a cover page of the online article. "GT" added "CLIMATE conscious?"
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Cli­mate action advoc­ate Herb Hiller offers a cli­mate-con­scious read­ing of The New York Times’ list of ‘52 Places to Go in 2024’. 

It is his second “Good Tour­ism” Insight.

[You too can write a “GT” Insight.]

People love to travel but keep get­ting shoved around. We live in an epoch of cata­stroph­ic glob­al warm­ing, which fre­quently forces us to change our travel plans. (We haven’t yet reached mid-winter in the north­ern hemi­sphere, but freak­ish cold storms are already divert­ing us from inten­ded destinations.)

In mid-Janu­ary, Storm Isha rerouted thou­sands of air pas­sen­gers, many to entirely dif­fer­ent coun­tries, like undoc­u­mented ali­ens at the Mex­ic­an-US bor­der flown by the gov­ernors of Flor­ida and Texas to north­ern sanc­tu­ary cit­ies to score polit­ic­al points. 

You’re on a pass­port-free domest­ic flight maybe a half-hour from Edin­burgh to Bris­tol when Isha diverts your Air­bus to Par­is, where you can’t leave the air­port without a pass­port. You have to sleep overnight on the ter­min­al floor, and maybe wind up on a cross-Chan­nel train to get home two days later. 

Storm Jocelyn was following.

‘[A]bsolutely gobsmackingly bananas’ 

Lead­ing cli­ma­to­lo­gists find that glob­al warm­ing is get­ting worse faster. One calls the accel­er­a­tion “abso­lutely gobsmack­ingly bana­nas”. Oth­ers say the evid­ence isn‘t in yet.

We know these things. 

We also know that tour­ism, which by defin­i­tion depends on trans­port­a­tion — and favours mar­ket­ing to long-dis­tance air fli­ers — wor­sens green­house gas emis­sions; by as much as 11 per­cent per year, Bloomberg reports.

Yet any­one whose travel was ruined when South­w­est Air­lines, by itself, can­celled 16,900 flights dur­ing the 2022 hol­i­day sea­son, and who was again fly­ing over the 2023 hol­i­day sea­son, would surely have found the first peak year of air­port hassles since 2019 only grudgingly acceptable.

Travellers don’t always mean what they say about climate action

While more than half of people sur­veyed told Time that their vaca­tions’ envir­on­ment­al impact was at least some­what import­ant to them, that con­cern ranked below cost, din­ing, “nature”, and social­ising. The World Travel & Tour­ism Coun­cil, a mar­ket­ing organ­isa­tion, ranks trav­el­ler con­cerns high­er.

Mean­while, more of those who advise trav­el­lers, such as the high-end Vir­tu­oso con­sor­ti­um of travel advisors and the aptly named Intrep­id con­sor­ti­um with its glob­al reach, at least claim to be ded­ic­ated to sus­tain­able tourism. 

Per­son­al fore­cast: Our new year, 2024, will wit­ness the calv­ing of mass tour­ism, like gla­ciers melt­ing away from sur­round­ing over­heated seas. That, or a still fur­ther col­lapse of our already destabil­ised nat­ur­al weath­er systems. 

I believe we can count on human intel­li­gence trump­ing ideo­logy. Because, look around: The worsen­ing effects of cli­mate change are a prob­lem everywhere.

By the end of 2024, I pre­dict any­one plan­ning for leis­ure travel will be con­di­tioned by how our choices qual­i­fy as cli­mate action.

A mat­ter of eth­ics? More likely a mat­ter of exper­i­en­cing the budget-bust­ing anxi­ety of cli­mate impacts, or of know­ing someone who has. 

Don’t miss oth­er “Good Tour­ism” con­tent tagged ‘Tour­ism and cli­mate change

Our trips can help us rebalance Earth’s prospects

The New York Times influ­en­tial list of “52 Places to Go for 2024” argu­ably points trav­el­lers to choices that advance cli­mate action. 

Many if not most of the list’s des­tin­a­tions are near pop­u­la­tion centres, so that vis­it­ors don’t have to fly in. Con­sider res­id­ents of Almaty, Bal­timore, San­ti­ago, Chile, Singa­pore, Vienna, or wherever people live in high con­cen­tra­tions who can travel among won­ders of the world nearby. 

While the list barely men­tions cli­mate change, its 52 choices about where to go tick most of the right boxes; cer­tainly not all, because NYT read­ers tend to be afflu­ent and can afford to fly wherever they wish. 

Yet in large part the choices are about nature and her­it­age with little that’s newly built to attract tour­ists that isn’t already meant for loc­als. In Manchester, Eng­land, as in Kan­sas City, USA vis­it­or spend­ing tends to stay in these loc­al economies. 

New des­tin­a­tion trans­port­a­tion options also sup­port cli­mate action. The sub­way in Quito is the sixth among South Amer­ic­an cap­it­als. Also new across the 52 places are sur­face rail, elec­tric fer­ries, cable cars, and multi use trails. 

Lodgings of notice are almost every­where loc­ally scaled. 

Yet des­tin­a­tions at their offi­cial travel web­sites rarely talk about cli­mate action. Even Ore­gon, green­est among all US states, says noth­ing about it on its website. 

Missed predictions

The Travel Found­a­tion, a non-gov­ern­ment­al organ­isa­tion, along with oth­er Brit­ish travel & tour­ism stake­hold­ers, con­sidered this in 2009 when they looked ahead to “Tour­ism 2023 — towards a sus­tain­able travel and tour­ism industry”. 

With research backed by KPMG, the Found­a­tion and its part­ners concluded: 

“[B]y 2023, pub­lic aware­ness of the impacts of all forms of travel will be much high­er than today. Over the next 15 years, the impacts of cli­mate change will increas­ingly be felt and repor­ted on in diverse forms of new media. Lead­ers in busi­ness and polit­ics are expec­ted to accel­er­ate their action due to the urgency of the task ahead.” 

Maybe their pre­dic­tion about “new media” was on tar­get, but the report’s hope­ful fore­cast nev­er gained accept­ance for industry action. 

That’s explained in a fol­low-up in 2023:

“[T]here was nev­er enough noise for the tour­ism industry to listen and act. For the last dec­ade, the tour­ism industry has, for the most part, con­tin­ued busi­ness as usu­al, with a primary focus on growth above all else.” 

The fol­low-up is blunt about what tour­ism and its poli­cy­makers must do by the end of this dec­ade if, “like every oth­er human activ­ity, it’s to achieve net zero green­house gas emis­sions by 2050”. 

New challenge

The Travel Found­a­tion lays out a chal­lenge for change that now urges:

  • More gov­ern­ments includ­ing inter­na­tion­al avi­ation emis­sions in their Par­is Agree­ment green­house gas reduc­tion plans;
  • Tour­ist boards tar­get­ing short-haul cus­tom­ers;
  • Travel com­pan­ies offer­ing net zero products;
  • Gov­ern­ments invest­ing in green­er forms of trans­port and the travel industry adopt­ing and pro­mot­ing them; 
  • Every­one rely­ing less on off­set­ting as a ‘stick­ing plaster’ solu­tion, focus­ing instead on decarbonisation; 
  • Every­one con­sid­er­ing equity and fair­ness and recog­nising that some des­tin­a­tions are more ready for the scen­ario than oth­ers; and 
  • Slow­ing the expec­ted rap­id growth in avi­ation by lim­it­ing long-haul flights.   

The Travel Found­a­tion says it’s time to act:

“[O]ur report is not a pre­dic­tion, it’s a last chance.” 

It also sounds like what a care­ful read­ing of The NYT’s list is telling travellers.

Con­tents ^

What do you think? 

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About the author

Herb Hiller
Herb Hiller

Herb Hiller, writer and cli­mate action advoc­ate at The Cli­mate Trav­el­er, has “pro­gressed from travel insider to a solu­tions-driv­en crit­ic of main­stream tourism”. 

Mr Hiller has lived in the Carib­bean region and the US states of Flor­ida and Geor­gia, work­ing much of his career on multi-mod­al mobil­ity. He ini­ti­ated the Carib­bean Tour­ism Research Cen­ter in Bar­ba­dos; led the reviv­al of the Flor­ida state bicyc­ling and B&B move­ments; inspired the Great Flor­ida Bird­ing Trail; and wrote the cov­er story for Flor­ida Trend in 1996 that called for the newly-estab­lished Vis­it Flor­ida DMO to go green.

Two of Herb’s books have won top hon­ours in their fields. A fourth is near completion.

Featured image (top of post)

This is a cropped screen cap­ture of a cov­er page of the online art­icle ‘52 Places to Go in 2024’ by The New York Times. As indic­ated on the screen cap­ture, the image used by NYT is by Susan Wright. “GT” added the words “CLIMATE con­scious?” to the screen snip.

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