Beyond ‘voluntourism’: Can you help Rwanda with sustainable tourism and community development?


Can you help Red Rocks with sustainable tourism and community development in Rwanda?
"Good Tourism" Premier Partnership is for a leading brand in travel & tourism

Drip­ping with sus­tain­able tour­ism and com­munity devel­op­ment poten­tial, the Vol­ca­noes Nation­al Park in north­west­ern Rwanda, along with the Vir­unga Park in the Demo­crat­ic Repub­lic of Congo (DRC) and the Bwindi Park in Uganda, make up the fam­ous Vir­unga Mas­sif whose eight vol­ca­noes are the only hab­it­at in the world for moun­tain gorillas.

In Rwanda, Vol­ca­noes Nation­al Park will be expan­ded. Over the next five years, the 13,000-hectare pro­tec­ted area will gain an addi­tion­al 10,000 hec­tares. Some 2,860 hec­tares will be used for park activ­it­ies while more than 7,000 hec­tares will be set aside as a buf­fer zone, an area between the park and the people, bene­fit­ing both.

Greg Bakunzi
Mes­sage author­ised by Greg Bak­un­zi, founder of Red Rocks Rwanda and the Red Rocks Ini­ti­at­ive for Sus­tain­able Development.

As part of our pro­gram to pro­mote sus­tain­able tour­ism and com­munity devel­op­ment around Vol­ca­noes Nation­al Park, Red Rocks Ini­ti­at­ive for Sus­tain­able Devel­op­ment is advoc­at­ing eco­tour­ism and cul­tur­al tourism. 

We believe eco­tour­ism and cul­tur­al tour­ism activ­it­ies can gen­er­ate con­sid­er­able bene­fits for our com­munit­ies, as well as provide invalu­able inter­cul­tur­al and know­ledge exchange bey­ond tra­di­tion­al ‘volun­tour­ism’. 

Red Rocks Ini­ti­at­ive for Sus­tain­able Devel­op­ment involves the loc­al pop­u­la­tion in everything it does. In that spir­it, we wish to forge part­ner­ships with like-minded indi­vidu­als and organ­isa­tions from around the world to help us pro­gress our sus­tain­able tour­ism and com­munity devel­op­ment projects. 

If you are inter­ested in part­ner­ing with us, we at Red Rocks Ini­ti­at­ive for Sus­tain­able Devel­op­ment would love to hear from you. Please email info@redrocksinitiative.org.

Red Rocks Rwanda Cultural Festival food preparation
How ‘hands on’ would you like to be in help­ing Rwanda with its sus­tain­able tour­ism and com­munity devel­op­ment projects?

We have cre­ated a col­lab­or­at­ive envir­on­ment wherein the loc­al com­munity can work togeth­er with us and our part­ners to pos­i­tion eco­tour­ism and cul­tur­al tour­ism activ­it­ies as com­pet­it­ive uses of the land — cre­at­ing jobs, stim­u­lat­ing loc­al micro-enter­prise devel­op­ment, pro­mot­ing loc­al pro­cure­ment, devel­op­ing skills and know­ledge, and ulti­mately improv­ing live­li­hoods with­in and around Vol­ca­noes Nation­al Park — all the while con­serving what makes the region unique.

Our long-term object­ive is to ensure that loc­al people can enhance and lever­age their skills in agri­cul­ture, trade, art, music, edu­ca­tion, and much more, so that our com­munit­ies can raise their liv­ing stand­ards while con­serving their envir­on­ment and hon­our­ing their tra­di­tion­al ways of life.

We also engage in glob­al advocacy through shar­ing our exper­i­ences and urging the tour­ism industry to step up their sense of envir­on­ment­al, social, and cul­tur­al respons­ib­il­ity. Our part­ner­ship with The “Good Tour­ism” Blog is just one example of this.

Read more “GT” con­tent about Red Rocks Rwanda Red Rocks Initiative

A few of our sustainable tourism and community development projects

At home in Rwanda we have launched many pro­jects, all of which are help­ing loc­al com­munit­ies adja­cent to Vol­ca­noes Nation­al Park gain access to bet­ter edu­ca­tion and train­ing, improved health, as well as high­er sus­tain­able incomes and outcomes. 

Some of these include:

Climate change: Tree planting

Tree plant­ing, refor­est­a­tion, and the intro­duc­tion of renew­able energy and energy-sav­ing pro­grams are import­ant to us. We involve loc­als in plant­ing trees and teach them how to con­serve and main­tain trees for com­bat­ing the effects of cli­mate change. We use seed bags made from banana bark, a bio­de­grad­able altern­at­ive to plastic.

Agriculture: Levelling up skills

Com­munit­ies adja­cent to Vol­ca­noes Nation­al Park depend upon the small plots of land they own for much of their food. We sup­port small-scale sub­sist­ence farm­ers by train­ing them in organ­ic agri­cul­ture prac­tices, such as manure and green waste com­post­ing, to reduce their costs, increase their yields, and help them main­tain the health of their soils as well as the biod­iversity of their surroundings.

Some of Red Rocks' sustainable tourism and community development projects aim to increase agricultural yields, plant trees, and boost biodiversity in rural landscapes adjacent to Volcanoes National Park, Rwanda
In rur­al land­scapes adja­cent to Vol­ca­noes Nation­al Park in Rwanda, there is enorm­ous poten­tial to increase agri­cul­tur­al yields, plant trees, and boost biod­iversity. Some of Red Rocks’ sus­tain­able tour­ism and com­munity devel­op­ment pro­jects aim to achieve this.

Biodiversity: Botanic garden

We estab­lished a botan­ic garden to observe pre­cisely how tour­ism, con­ser­va­tion, and com­munity devel­op­ment can be com­ple­ment­ary. Our gar­dens also cul­tiv­ate tra­di­tion­al medi­cin­al plants and tree spices that tra­di­tion­al doc­tors used to illeg­ally source from Vol­ca­noes Nation­al Park.

Health: Sanitation

Respond­ing to needs and using dona­tions from well-wish­ers who vis­it our area, we help loc­als con­struct pit lat­rines. More than 100 fam­il­ies have bene­fit­ted so far.

Education: School projects

We lever­age our cli­ents’ time and dona­tions here too; for paint­ing and main­tain­ing classrooms in vil­lage schools, and the pur­chase of sta­tion­ery, uni­forms, and shoes for stu­dents. They can also spend time with stu­dents to help them prac­tise their English. 

Culture: Arts for conservation, conserving arts

painting a gorilla 300

The cul­tures of the com­munit­ies we serve are intric­ately tied to the nat­ur­al world. By provid­ing spaces for the prac­tice, exhib­i­tion, and sales of tra­di­tion­al and con­tem­por­ary styles of art­work, we rein­force a cul­ture of nature aware­ness and con­ser­va­tion while gen­er­at­ing live­li­hoods for artists. 

Through cooper­at­ive womens asso­ci­ations, we enable com­munit­ies to retain and regain their tra­di­tion­al skills in crafts, such as weav­ing bas­kets, mats, and oth­er products. By selling those products to tour­ists they can earn sup­ple­ment­ary incomes and pos­sibly even gain fin­an­cial inde­pend­ence for them­selves and their children.


In con­clu­sion, not only do we wel­come vis­it­ors to our lands, we wel­come their input and expert­ise too. It’s more than volun­teer­ing or “volun­tour­ism”; it’s shar­ing with our com­munity mem­bers who are keen to learn skills and know­ledge from you, share theirs with you, and provide you with per­haps your most unfor­get­table travel experience.

Red Rocks Initiative for Sustainable Development

So, in that same spir­it, we are seek­ing part­ner­ships with like-minded indi­vidu­als and organ­isa­tions from around the world who would like to help us level up and pro­gress our sus­tain­able tour­ism and com­munity devel­op­ment programs. 

If you are even the slight­est bit inter­ested, we at Red Rocks Ini­ti­at­ive for Sus­tain­able Devel­op­ment would love to hear from you at info@redrocksinitiative.org.

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