To grow, or not to grow? A modern hero’s soliloquy

July 19, 2022

To grow or not to grow? Image by Lothar Dieterich (CC0) via Pixabay. https://pixabay.com/photos/boy-batman-superhero-photomontage-4397427/
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To pur­sue a strategy of tour­ism industry growth or degrowth is a des­tin­a­tion-by-des­tin­a­tion ques­tion, argues Ivana Dam­njan­ović in her second “Good Tour­ism” Insight. 

[You too can write a “GT” Insight.]

We live on a finite plan­et. We only have one. We use up all that it provides us much faster than it can replen­ish itself. 

Travel, that inex­tric­able wont we have as an ever-mov­ing spe­cies, is no excep­tion. There­fore, we need to repos­i­tion our self-image, recal­ib­rate our per­ceived needs, with­in the life sys­tem we belong to. 

The harm­ful effects of tour­ism are evid­ent in some des­tin­a­tions, and they have a cumu­lat­ive effect globally. 

How­ever, tour­ism has also been a source of some places’ revival. 

Tourism’s poten­tial for good remains — regard­less of the state of the growth / degrowth debate — so we need to acknow­ledge that there are no two same des­tin­a­tions and no one-size-fits-all solution. 

Also see “GT” Insight Bites
“Diverse per­spect­ives on eco­nom­ic degrowth and tourism”

An approach that might be vital for one destination’s well-being, may be undeni­ably det­ri­ment­al to anoth­er, while impossible to apply in yet another. 

Unless adequately pre­pared for tour­ism, des­tin­a­tions risk a cas­cade of neg­at­ive effects. The stake­hold­ers in those worst affected by over­tour­ism, for example, are likely to lean towards tour­ism degrowth.

In the pro-growth camp are the stake­hold­ers of des­tin­a­tions that suf­fer from under­tour­ism; deprived of the oppor­tun­ity to bene­fit from sus­tain­able and respons­ible tour­ism exper­i­ences co-creation. 

Also see Ivana Dam­njan­ović’s first “GT” Insight
“Travel, stor­ies, edu­ca­tion: The keys to happiness?”

Some des­tin­a­tions — pro­tec­ted parks and mar­ine areas, for example — depend upon vis­it­a­tion to at least par­tially cov­er the pro­tec­tion costs and sup­port their ulti­mate sur­viv­al. Their goal is a sus­tain­able, per­haps even a ‘regen­er­at­ive’, equilibrium.

There­fore, regard­less of wheth­er tour­ism growth or tour­ism degrowth is an answer to a place’s prob­lems, it still needs to re-cal­ib­rate and re-frame the travel & tour­ism industry in the con­text of oth­er indus­tries and the web of life in general. 

So, what do we do? Grow or degrow? What is the answer? Wheth­er a solu­tion is pro-growth or degrowth, it should res­ult from:

  1. A con­sensus of all stakeholders;
  2. Well-informed, edu­cated, sci­ence-based decision-mak­ing that respects a unique com­plex­ity of interdependencies;
  3. Con­sid­er­ing the per­ceiv­able pos­it­ive socio-eco­nom­ic and envir­on­ment­al effects of tour­ism togeth­er with its invis­ible costs; and 
  4. Fram­ing tour­ism sim­ul­tan­eously, accord­ing to its imme­di­ate sur­round­ings and the glob­al con­text, through mul­tiple prisms. 

From both loc­al and glob­al per­spect­ives, travel & tour­ism needs to change. The respons­ib­il­ity for this lies equally on tour­ists and the industry. 

We can­not and should not stop trav­el­ling. It is in our DNA as guests or hosts. Prob­ably “HOW?” and “WHY?” we travel are more pur­pose­ful ques­tions than “HOW MUCH?”. 

Less travel, as degrowth entails, is not neces­sar­ily the answer. 

Don’t miss oth­er “GT” Insights tagged with
“Car­ry­ing capa­city, mass tour­ism, and overtourism”

What if we trav­elled and organ­ised exper­i­ences more respons­ibly, based on edu­cated and informed decisions?

It is per­haps more use­ful to anchor our inten­tions to travel or to facil­it­ate travel in some know­ledge of the following: 

  • That every des­tin­a­tion is somebody’s home (people and nature included).
  • Know­ledge of the des­tin­a­tion inside-out. Is every­one touched by tour­ism — their needs, desires, aspir­a­tions — part of the picture?
  • What does the des­tin­a­tion want from tour­ism (if any­thing at all)? Does tour­ism seam­lessly blend into the com­munity’s val­ues and way of life? Can tour­ism help the des­tin­a­tion regenerate? 
  • Is tour­ism in the destination’s vis­ion? Does it sup­port its com­plex eco-social sys­tem and intric­ate web of life that makes the essence of a place?
  • The stor­ies of each des­tin­a­tion. Every place has a story; or a mil­lion stor­ies that its com­munit­ies and the industry can weave into exper­i­ences co-cre­ated with tour­ists. Does tour­ism enhance those stor­ies or devalue them?
  • Sci­entif­ic know­ledge and empir­ic­al evidence. 

On the last point, it is vital that edu­cated, sci­ence-based decisions res­ult in sus­tain­able ini­ti­at­ives and respons­ible entre­pren­eur­ship that help to provide answers as to HOW to travel; not only less harm­fully, but in a way that con­trib­utes to neces­sary changes with­in destinations. 

Such changes might include enhanced biod­iversity pre­ser­va­tion, cli­mate change mit­ig­a­tion and adapt­a­tion, sus­tain­ab­il­ity and regen­er­a­tion, bio­mim­icry, nature-based solu­tions, cir­cu­lar eco­nomy, et cetera.

To travel is to live. I do not favour exag­ger­a­tions, and this may sound like one. How­ever, everything needs to move to sur­vive. Even to stand still, as we often do through tour­ism, we need a place, and more life. 

Also see Ivana Dam­njan­ović’s “GT” Travel Exper­i­ence
“Old stor­ies, new memor­ies in Valjevo, Serbia”

Through travel & tour­ism we can help to breathe life into places, com­munit­ies, and nat­ur­al envir­on­ments … If we have good inten­tions, and the care and will­ing­ness to learn until we know

Con­versely, without our good inten­tions, our care, and the know­ledge we can gain, travel & tour­ism might be the most effi­cient way to suck the breath out of life … Both fig­ur­at­ively and literally. 

What do you think? Share a short anec­dote or com­ment below. Or write a deep­er “GT” InsightThe “Good Tour­ism” Blog wel­comes diversity of opin­ion and per­spect­ive about travel & tour­ism because travel & tour­ism is everyone’s business.

Fea­tured image (top of post): To grow or not to grow? Image by Lothar Dieterich (CC0) via Pixabay.

About the author

Dr Ivana Damnjanović
Dr Ivana Damnjanović

Ivana Dam­njan­ović is vice-dean for inter­na­tion­al cooper­a­tion at the Fac­ulty of Health and Busi­ness Stud­iesSingidunum Uni­ver­sity, Ser­bia. Dr Dam­njan­ović advoc­ates enhanced stu­dent edu­ca­tion­al exper­i­ences through “the pro­lif­er­a­tion and trans­fer­ab­il­ity of teach­ing meth­ods and applic­ab­il­ity of the acquired knowledge”.

A sus­tain­able tour­ism expert, Dr Damnjanović’s aca­dem­ic interests include com­munity well-being; well­ness through recre­ation, adven­ture, and nature-based tour­ism; regen­er­at­ive tour­ism; sus­tain­able tour­ism in pro­tec­ted areas; and tour­ist exper­i­ences, storytelling, inter­pret­a­tion, and their edu­ca­tion­al aspects. 

She is a Glob­al Sus­tain­able Tour­ism Coun­cil mem­ber, a Trans­form­a­tion­al Travel Coun­cil Her­ald, a Plan­et Hap­pi­ness Ambas­sad­or, a Future of Tour­ism Coali­tion sig­nat­ory, and is act­ive in IUCN WCPA TAPAS Group.

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