Thailandâs tourism elephants lose when pragmatism gives way to politics, ideology
The best hope for ThailÂandâs unemÂployed tourÂism eleÂphants now are livestreams and the genÂerÂosÂity of donors. As travel resumes, eleÂphant expert John Roberts fears that locÂal politÂics and actÂivÂist ideoÂlogy will conÂtinÂue to be a barÂriÂer to optimÂal outcomes.
Itâs a âGood TourÂismâ Insight.
It is always foolÂish to gaze into a crysÂtal ball and try to preÂdict what will hapÂpen in the future but that was exactly what I attempÂted back in 2017 when I penned âEleÂphant tourÂism: The harms of received wisÂdomâ. I imaÂgined what would hapÂpen to Thailandâs capÂtive eleÂphants if conÂscienÂtious travÂelÂlers boyÂcotÂted their venues.
Thanks to COVID-19 we have had a chance to see what hapÂpens to capÂtive eleÂphants when interÂnaÂtionÂal tourÂism grinds to a halt. At writÂing, interÂnaÂtionÂal tourÂism has disÂapÂpeared from ThaiÂlÂand for some 14 months. It is worth lookÂing closely at the curÂrent situÂation because even though interÂnaÂtionÂal tourÂism will surely resume, it will be a very long time, if ever, until it looks like it did before the pandemic.
Also see HolÂlis BurbÂank-HamÂmarlunÂdâs news artÂicle from May 2020
âVeterÂinÂariÂans seek emerÂgency funds for unemÂployed elephantsâ
âIf everâ because actÂivÂist presÂsure in some source marÂkets is mountÂing. For example, the AssoÂciÂation of BritÂish Travel Agents has, since the onset of COVID-19, released guidelines sugÂgestÂing that all eleÂphant activÂitÂies must take place with a barÂriÂer between eleÂphant and tourÂist. FurÂtherÂmore, the UK GovÂernÂment is said to be conÂsidÂerÂing a new law which some actÂivÂists hope will make it illegÂal for BritÂish travel agents to advertÂise (and sell?) eleÂphant activÂitÂies. (One hopes that the UK ParÂliaÂment will take a conÂsultatÂive, sciÂence- and comÂmunity-based approach, and that any new law will tarÂget improveÂments rather than harmÂful, emoÂtion-fuelled boycotts.)
Zero inbound tourism hurts Thailandâs elephants
So what is the situÂation in 2021? Are capÂtive eleÂphants betÂter or worse off after 14 months without any interÂnaÂtionÂal tourism?

âWorse offâ is the unanÂimÂous reply from people on the ground, including:
- Camps with interÂnaÂtionÂal manÂageÂment who are runÂning ever-more-desÂperÂate online funÂdraisÂing programmes;
- GovÂernÂment and donor-funÂded vets who are havÂing to treat more and more eleÂphants with gastrointestÂinÂal probÂlems and malnutrition;
- CamÂpaigns that help eleÂphants not repÂresÂenÂted interÂnaÂtionÂally, such as the Thai EleÂphant AlliÂance and the SouthÂern Thai EleÂphant FoundÂaÂtion;
- Mahouts and ownÂers who have had to return home, take second jobs to feed their eleÂphants, open YouÂTube or FaceÂbook chanÂnels to beg for food or, in very rare cases, abanÂdon their eleÂphants to almost starve;
Also see HolÂlis BurbÂank-HamÂmarlunÂdâs âGTâ Insight
âTourÂism in crisis: A MyanÂmar eleÂphant camp pivots to plan Bâ
FurÂtherÂmore, the vilÂlage of Ban Ta Klang in the northÂeastÂern province of SurÂin, which was already strugÂgling to feed 300 eleÂphants pre-panÂdemÂic, has received 300 more indiÂviduÂals to take care of as eleÂphant camps in tourÂist areas have shuttered.
In the mounÂtainÂous north, eleÂphants have been kicked out of camps and returned to comÂmunity forests that are much diminÂished by the recent arrival of indusÂtriÂal agriÂculÂture. An incidÂent in the early wet seaÂson (April) saw three eleÂphants killed and three othÂers injured by a single fallÂing tree.
Political resistance to pragmatic change hurts Thailandâs elephant
Has a loss of tourÂism income forced a re-think by Thailandâs eleÂphant people? Is the GovÂernÂment conÂsidÂerÂing a policy to reduce the numÂber of capÂtive elephants?
The answers, so far, are ânoâ and ânoâ.
EleÂphants are still being bred in capÂtivÂity âfor future mahoutsâ, one mahout I spoke to said. People are still buyÂing and selling eleÂphants albeit at a âreducedâ price of around USD 20,000 per eleÂphant rather than the pre-panÂdemÂic price of USD 60,000. (As recently as 2005, even USD 20,000 would have been conÂsidered very expensÂive for an eleÂphant. The price was drivÂen up by the âbuy to resÂcueâ trend. I believe the price must drop much lower before eleÂphants are once again conÂsidered for their intrinsÂic priceÂless value.)
Also see AnaÂbel Lopez-Perezâ insightÂful artÂicle from Laos
âMahouts matÂter: The EleÂphant ConÂserÂvaÂtion Centerâs essenÂtial workersâ
GivÂen that every eleÂphant requires at least USD 20 worth of fodÂder per day plus a mahoutâs livÂing wage and veterÂinÂary care, those investÂing enough in an eleÂphant to buy a second-hand MerÂcedes must assume that the heady boom times will return.
More worÂryÂing still is the stiff opposÂiÂtion, mainly from ownÂers of large eleÂphant camps, to an attempt by the Thai GovÂernÂment to introÂduce very basic manÂdatÂory welÂfare standÂards. One can expect simÂilÂar opposÂiÂtion to the draft EleÂphant Act, which would place basic regÂuÂlaÂtions on a curÂrently unregÂuÂlated industry, lifeÂstyle, and traÂdiÂtionââânot all tourÂism-relatedâââincludÂing licensÂing for mahouts, eleÂphant camp ownÂers, and eleÂphant traders. (SucÂcessÂive waves of COVID-19 have stalled pubÂlic and industry conÂsultaÂtion on this draft legislation.)
Entrenched positions hurt Thailandâs elephants
It is clear that capÂtive eleÂphants are now caught in a holdÂing patÂtern that is spiralling lower. DesÂpite massive online efforts, the money raised to look after them is insufÂfiÂcient. This has resÂulÂted in an overÂall decline in eleÂphantsâ health and welÂfare with many, parÂticÂuÂlarly in SurÂin, now on short chains 24 hours a day with no exerÂcise or enrichment.
It is equally clear that the views of both the eleÂphant people and those who would seek to blame tourÂism for the eleÂphantsâ ills remain entrenched. It seems most on both sides are waitÂing for a return to ânorÂmalâ to either reopen their tourÂism busiÂnesses or restart their actÂivÂist funÂdraisÂing camÂpaigns to conÂtinÂue as before.
This is a shame. While the panÂdemÂic has shown us what eleÂphantsâ lives without tourÂism look like, before the panÂdemÂic there was cause for optimism.
Also see DavÂid GillÂbanksâ news artÂicle from March 2019
âEleÂphants are smart. What if tourÂism jobs were good for them?â
For example, some eleÂphant and camp ownÂersâââmore than I expecÂtedâââhad begun to design busiÂness modÂels with actÂivÂistsâ conÂcerns in mind. HowÂever, as peer-reviewed studÂies were startÂing to showâââand as I expecÂtedâââthey did not necesÂsarÂily improve eleÂphant well-being. Yet the fact is that many eleÂphant tourÂism stakeÂholdÂers demonÂstrated that they were amenÂable to change. I am cerÂtain that they could be perÂsuaded to conÂtinuÂally improve their pracÂtices with evidÂence-based advice. Iâve spoken with some of them and know vets who are in touch with many more.
FurÂtherÂmore, before the panÂdemÂic, indeÂpendÂent groups had begun auditÂing eleÂphant camps of all busiÂness modÂels to interÂnaÂtionÂally-recogÂnised welÂfare standÂards based on peer-reviewed sciÂence and veterÂinÂary experÂiÂence. Audit resÂults when corÂrelÂated with pracÂtices gave locÂal vets, GovÂernÂment departÂments, and the auditÂing organÂisaÂtions themÂselves useÂful insights. They were betÂter able to advise camp ownÂers on speÂcifÂic actions they could take to improve the welÂfare of eleÂphants under their care.
The way forward
UltiÂmately, if ThaiÂlÂand and the rest of the world want to reduce capÂtive eleÂphantsâ dependÂence on tourÂism, the only effectÂive way forÂward will be a coherÂent plan to reduce the numÂber of eleÂphants in capÂtivÂity. The plan will require strictly-enforced laws that have the buy-in of the eleÂphant community.
FourÂteen months since any eleÂphant tourÂism operÂaÂtion received, in perÂson, an interÂnaÂtionÂal tourÂist, the conÂtinÂued resÂistÂance by the industry to any perÂceived GovÂernÂment interÂferÂence sugÂgests that we are a long way from achievÂing this. It will take more than the proÂlonged disÂapÂpearÂance of tourÂists or the banÂning of advertÂising or sales from one or two inbound markets.
Also see Daniel TurnÂerÂâs âGTâ Insight
âAs we build back, is susÂtainÂable tourÂism enough to regenÂerÂate nature?â
On a more posÂitÂive note, after 14 months of no tourÂism, we can see which operÂaÂtions looked after their eleÂphants through the tough times. And we can see those that flew flags of comÂpasÂsion and âethÂicsâ durÂing the good times only to let their eleÂphants and mahouts fend for themÂselves when the going got rough.
As interÂnaÂtionÂal tourÂism resumes, perÂhaps the best way for globÂal travel & tourÂism stakeÂholdÂers to supÂport ThailÂandâs eleÂphants is to ask proÂspectÂive partÂners how they helped eleÂphants through the panÂdemÂic, and to which interÂnaÂtionÂally-recogÂnised, sciÂence-based welÂfare standÂards they are indeÂpendÂently audited.
FeaÂtured image (top of post): DurÂing COVID lockÂdowns, funÂdraisÂing livestreams are the best hope for unemÂployed eleÂphants in ThaiÂlÂand. Pic supÂplied by John Roberts.
What do you think? Share a short anecÂdote or comÂment below. Or write a deepÂer âGTâ Insight. The âGood TourÂismâ Blog welÂcomes diversity of opinÂion and perÂspectÂive about travel & tourÂism because travel & tourÂism is everyoneâs business.
About the author

John Roberts saw his first capÂtive eleÂphant, Sham Shere Bahadur, on the lawn of Tiger Tops Jungle Lodge, Nepal, OctoÂber 1, 1999. DesÂpite being surÂrounÂded by many fasÂcinÂatÂing things in ChitÂwan NationÂal Park he was quickly fasÂcinÂated by eleÂphants, not only the creatures themÂselves but by the comÂplex relaÂtionÂships with their mahouts.
Mr Roberts arrived in ThaiÂlÂand in 2003 and set up the award-winÂning EleÂphant Camp for Anantara Golden TriÂangle EleÂphant Camp & Resort, where he conÂtinÂues to develÂop guest activÂitÂies that enhance the welÂfare of elephants.
He also estabÂlished the Golden TriÂangle AsiÂan EleÂphant FoundÂaÂtion (GTAEF) to iniÂtially bring street-begÂging young eleÂphants back to their natÂurÂal habÂitÂat. Now, as well as helpÂing wild eleÂphants stay wild by fundÂing long term habÂitÂat conÂserÂvaÂtion proÂjects, GTAEF conÂcenÂtrates on helpÂing mahouts and eleÂphants adapt to the realÂitÂies of modÂern life in SouthÂeast Asia. Its TarÂget TrainÂing PosÂitÂive ReinÂforceÂment WorkÂshops have reached more than 800 mahouts, vets, and manÂagers responsÂible for thouÂsands of eleÂphants across eight range states. Through partÂnerÂships, GTAEF is providÂing veterÂinÂary care for eleÂphants across ThaiÂlÂand by subÂsidÂising vet and vet nurse wages. In Ban Ta KlangâââSouthÂeast Asiaâs most popÂuÂlous capÂtive eleÂphant site and home to the mahout traÂdiÂtion arguÂably most cut-off from itâs rootsâââGTAEF provides chilÂdren with with full-time EngÂlish-lanÂguage trainÂing and conÂserÂvaÂtion education.
John is a memÂber of the IUCN SSC AsiÂan EleÂphant SpeÂcialÂist Group and co-chair of the AsiÂan CapÂtive EleÂphant WorkÂing Group. Since the start of the COVID-19 panÂdemÂic John, his GTAEF team, and the eleÂphants have livestreamed nearly daily via FaceÂbook at GTAEF HelpÂing EleÂphants and InsÂtagram at @GTAEF_Thailand.




