Tourismâs democratic deficit
Travel & tourÂisÂmâs host comÂmunitÂies need alternÂatÂive visÂions for develÂopÂment and the power to choose between them, accordÂing to lecÂturer and writer Jim Butcher. Itâs his second âGood TourÂismâ Insight.
EthÂicÂal tourÂism is strongly assoÂciÂated with âcomÂmunity empowerÂmentâ and âlocÂal parÂtiÂcipÂaÂtionâ. But how does this relate to the importÂant debates raging about nationÂal demoÂcracy: popÂuÂlism, majorÂitÂariÂan demoÂcracy versus group rights, dirÂect demoÂcracy versus repÂresÂentÂatÂive demoÂcracy, the role of expertÂise, and so on?
As a site-speÂcifÂic industry, tourismâs envirÂonÂmentÂal and culÂturÂal impactâââposÂitÂive and negÂatÂiveâââis an importÂant issue. When comÂmunitÂies demoÂcratÂicÂally choose to limÂit tourÂism, this should be respecÂted. Some citÂies, hisÂtorÂic towns, small islands, and vilÂlages have experÂiÂenced what has been described as âoverÂtourÂismâ, and their elecÂted repÂresÂentÂatÂives have sought to enact measÂures to mitÂigÂate conÂgesÂtion and othÂer assoÂciÂated issues. LimÂits on, for example, AirBÂnB and simÂilÂar space-sharÂing apps, in citÂies all over the world are often posÂitÂive examples of demoÂcracy at work.
Also see DavÂid GillÂbanksâ âGTâ Insights
âAs we sit out COVID, letâs think about a fair & fail-safe cure for overÂtourÂismâ and âHas âFuture of TourÂismâ failed host communities?â
But demoÂcracy requires choice, which in turn requires alternÂatÂive visÂions. A presentÂismâââjudging how things are now, without a future-oriÂented sense of how they could beâââoften limÂits visÂion. While locÂal comÂmunitÂies are someÂtimes, often underÂstandÂably, seen as vicÂtims of tourÂism develÂopÂment proÂjects, they are far less often seen as vicÂtims of no develÂopÂment at all. In this respect, whilst many comÂmunitÂies are conÂcerned with âoverÂtourÂismâ, undertourÂism can be a bigÂger probÂlem for many others.
A stark illusÂtraÂtion is provided by WorldÂwriteâs ThinkÂing Big video (see below) wherein a young GhanaiÂan man dreams of the jobs and opporÂtunÂitÂies that could arise from major ecoÂnomÂic develÂopÂment. He imaÂgines a now deserÂted seafront transÂformed into the sort of mass tourÂism develÂopÂment often pejorÂatÂively assoÂciÂated with large SpanÂish resorts. When I showed this to an acaÂdemÂic audiÂence at an interÂnaÂtionÂal conÂferÂence on tourÂism some years ago, there was an audÂible gasp; who could posÂsibly argue that such develÂopÂments could be a good thing? Well, the young man in the video did. Watch for yourÂself (from 17 mins in, although the whole video is telling):
For all their faults, develÂopÂments such as that dreamed of by the young man have played an importÂant role in an overÂall posÂitÂive story elseÂwhere. Julio ArramÂberriâââformer radÂicÂal Left anti-FranÂcoist, then SpanÂish tourÂism offiÂcial, then uniÂverÂsity acaÂdemÂicâââputs it plainly enough. ReferÂring to Mijas on the much (wrongly) maligned SpanÂish Costa del Sol, he said: â⊠conÂstrucÂtion and the tourÂism industry offered betÂter livÂing opporÂtunÂitÂies than tilling the fields in endÂless days of miseryâ.
Post-Franco, the people of Spain were able to vote for those who would address their âdesire to have a betÂter life in places where good schools and adequate health care would be providedâ. In othÂer words they had choices, borne of ecoÂnomÂic growth, enacted demoÂcratÂicÂally, and facilÂitÂated by nationÂal policy.
The nation state vs the local community: A zero-sum game?
The sort of large scale develÂopÂment envisÂaged by the GhanaiÂan man canât be conÂceived of through the prism of âlocÂal empowerÂmentâ or âcomÂmunity parÂtiÂcipÂaÂtionâ. It requires nationÂal planÂning and infraÂstrucÂturÂal develÂopÂment; the resources of the nation state. By its very natureââânevÂer locÂal yet cruÂcial in linkÂing locÂalÂitÂiesââânationÂal-scale infraÂstrucÂture rarely feaÂtures in disÂcusÂsions focused on comÂmunity empowerment.
So it seems to me advocÂates of locÂalÂism someÂtimes have it wrong. Yes, people find fault with tourÂism in their locÂalÂitÂies and want a greatÂer say. But people are not only âlocÂalâ in their agency and aspirÂaÂtions, they are also nationÂal and international.
Yet nationÂal demoÂcracy is not always affirmed by advocÂates of comÂmunity-based tourÂism and locÂal empowerÂment. A popÂuÂlar book entitled TourÂism for DevelÂopÂment: EmpowerÂing ComÂmunitÂies presents a zero-sum power struggle between the nation state and its comÂmunitÂies. True develÂopÂment resÂults only from the latÂter, accordÂing to the bookâs author.
A JournÂal of SusÂtainÂable TourÂism artÂicle worÂries that demoÂcracy wonât resÂult in the ârightâ decisionâââdeemed to be degrowth and a reloÂcÂalÂisaÂtion of tourÂismâââbecause âgrowth is the logic of neoÂlibÂerÂal capÂitÂalÂism and it is essenÂtial for demoÂcratÂic govÂernÂments to get re-elecÂtedâ. This treats electÂorÂates as determÂined by âthe logic of neoÂlibÂerÂal capÂitÂalÂismâ, rather than as rationÂal, demoÂcratÂic subÂjects. DemoÂcracy is reduced to âsubÂserÂviÂent govÂernÂmentsâ voted for by a âconÂsumerÂised citizenryâ.
Also see Jim Butcherâs first âGTâ Insight
âWhy tourÂism degrowth just wonât do after COVID-19âł
UnforÂtuÂnately for those who bemoan the comÂpliÂcity of demoÂcracy in âoverÂtourÂismâ, Brechtâs quip about disÂsolvÂing the people and electÂing anothÂer is not an option.
There is a traÂdiÂtion of more broadly quesÂtionÂing the capaÂcity of demoÂcracy to address what some conÂsider envirÂonÂmentÂal imperÂatÂives. WilÂliÂam Ophuls in EcoÂlogy and the PolitÂics of Scarcity (1977), and more recently in PlaÂtoâs Revenge: PolitÂics in the Age of EcoÂlogy (2011), quesÂtioned whethÂer votÂing popÂuÂlaÂtions were able to comÂpreÂhend the damÂage wrought by their choices, and thereÂfore whethÂer they should be entrusÂted with them.
Ophuls argued that a LeviathÂanâââa coerÂcive state embodyÂing the interests of the popÂuÂlaÂtion but existÂing over and above themâââmay be needed. He also argued that small sociÂetÂies, close to nature, are betÂter placed than libÂerÂal demoÂcraÂcies to recogÂnise and live withÂin ânatureâs lawsâ.
Human develÂopÂment has genÂerÂally involved priÂorÂitÂising human needs, wants, and desires over ânatureâs lawsâ; witÂness the senÂtiÂments of the GhanaiÂan man and the demoÂcratÂic choices of post-Franco Spain. But whatever outÂcome weâd like to see, we should affirm the value of any demoÂcratÂic rights we may have and wish them upon those whom have none.
ComÂmunity empowerÂment is importÂant in tourÂism, but it is limÂitÂing if chamÂpioned outÂside of, or pitÂted against, nationÂal priÂorÂitÂies demoÂcratÂicÂally decided upon by citÂizens. It is the latÂter that potenÂtially enables indiÂviduÂals to take a broadÂer view of the kind of sociÂety, and the kind of develÂopÂment, they would like to see.
What do you think? Share a short anecÂdote or comÂment below. Or write a deepÂer âGTâ Insight. The âGood TourÂismâ Blog welÂcomes diversity of opinÂion and perÂspectÂive about travel & tourÂism because travel & tourÂism is everyoneâs business.
FeaÂtured image (top of post): Thereâs more than one way. By gerÂalt (CC0) via Pixabay.
About the author

Jim Butcher is a lecÂturer and writer who has writÂten a numÂber of books on the sociÂology and politÂics of tourÂism and is now workÂing on a book about mass tourÂism. Dr Butcher blogs at PolitÂics of TourÂism and tweets at @jimbutcher2.




