Join Operation Recuperation to give healthcare workers a well-deserved break post-COVID-19
Travel blogger Rachel Sherwood is collecting pledges from accommodation providers and second home owners to give healthcare workers on the front lines of the coronavirus SARS-CoV‑2 fight a well-deserved break. It’s called Operation Recuperation.
Can you gift a future stay in your hotel or second home to our healthcare workers?
I’m hoping the answer is “Yes”. My name is Rachel Sherwood and I’m running a UK-based COVID-19 charitable venture called Operation Recuperation. We’re collecting pledges of future hotel nights and second home stays to help frontline healthcare staff recover from the fight against the virus.
Since I started the venture in March, Operation Recuperation has received pledges for 150 complimentary stays ranging from luxury beach resorts to tiny cottages and it’s gaining momentum. We’re primarily focused on the UK but we’re giving donors the option to nominate hospitals to source the beneficiaries so, realistically, they can be located anywhere in the world.
When we’re on the other side of this crisis, our healthcare providers will be psychologically as well as physically exhausted and they’ll need some proper R&R. It’s heart-warming to see so many companies and individuals giving what they can during these hugely challenging times for the hospitality sector.
Operation Recuperation has received donations for stays throughout the UK as well as in Spain, Italy, France, Greece, Barbados, India, Thailand and Indonesia. Pledges are coming in for luxury resorts, cosy cottages, multi-family holiday homes and even a glamping Landrover for a UK overland trip.
At the end of March, Indonesian hotels Nihi Sumba and Fivelements Retreat Bali kicked off the hotelier donations and gifted seven nights for what will be an unforgettable trip for our healthcare workers. Since then, the Karma Group has donated week-long stays in its luxury hotels in Berkshire, the Isles of Scilly, Tuscany, Crete, Goa and Bali.
St Brides Bay Cottages in Pembrokeshire, Wales has rallied its cottage owners and pledged at least 20 free stays. The family-run firm adopted the scheme to say thank you to the healthcare workers risking their lives to keep the UK safe. We’re working with a number of other holiday rental companies to put together similar large-scale donation packages.
When the time is right, we’ll ask hospitals to nominate front-line healthcare workers to benefit from the program and their names will be entered into a draw. The more donations we receive, the more names we can pull out of that hat so please give what you can. We won’t be asking you to honour the pledges until life has returned to some semblance of normality and we’ll work around your blackout dates.
Here’s how you can help
If you’re a hotel group or an independent hotelier, a cottage rental company or a second home owner, whether you own a castle or a campsite, please think about donating a future stay to Operation Recuperation. Every pledge really will make a difference, whether it’s a weekend for two or the holiday of a lifetime.
To pledge a stay, email me at help@operationrecuperation.com or leave a message on social media: Facebook, Instagram, Twitter.
Thank you!
About the author
Rachel Sherwood has 30 years’ experience in sales and marketing and was instrumental in establishing luxury hotel marketing company Kiwi Collection in the EMEA (Europe, the Middle East, and Africa) region. She has worked on a number of consulting projects in the hospitality sector and, in addition to Operation Recuperation, currently runs Low Season Go Season, a blog promoting low season travel. She lives in Oxfordshire, England with her husband and two step-children.