The National Academy of Arts, Culture and Heritage (ASWARA), Malaysia has released a video promoting #TravelEnjoyRespect to help convey the message of how tourism can contribute to the 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs).
The 3.5-minute music video (embedded below) was the concept of Pacific Asia Tourism Managing Director Steve Noakes and Dr Ong Hong Peng, former Secretary General of the Ministry of Tourism & Culture Malaysia.
In his new role as Chairman of ASWARA, Dr Ong was able to draw upon the creative and technical skills of the Kuala Lumpur-based academy.
The music video is targeted at “anyone interested in what tourism can do to assist achieving SDGs”, Mr Noakes told the “GT” Blog.
“Hopefully it is useful in conferences, workshops, seminars, training etc to help set the scene for tourism & sustainable development. I used it last week at an Australian AID supported tourism workshop in Sulawesi and this week will use it at an ASEAN tourism meeting in Yogyakarta.”
The idea for the music video evolved from the 11th UNWTO Asia Pacific Executive Training Programme on Tourism Policy and Strategy, which took place March 20-23 in Port Moresby, Papua New Guinea.
“I got the idea after Dr Ong and I led the [Programme],” Mr Noakes said. “There is a short song called ‘We love the SDGs’ but we thought let’s do a tourism one with an Asia pacific angle.”
Themed “Sustainable Tourism for Development” in support of the International Year of Sustainable Tourism for Development (#IY2017), the four-day training workshop involved senior executives from 18 Asia Pacific nations.
Progress towards sustainable, clean, low-carbon tourism
“While in some key parts of the travel and tourism industry progress has been made towards more sustainable, cleaner and low carbon development of the sector within its complex supply chains, there remains much more to accomplish,” Mr Noakes said.
He reckons that there needs to be a wider understanding and uptake of more sustainable approaches in planning, policy and implementation in tourism design and operations.
“There’s also the opportunity to engage consumers in actively promoting the shift towards more sustainable consumption and production patterns,” Noakes added.
The UNWTO’s new Travel Enjoy Respect (#TravelEnjoyRespect) campaign is somewhat targeted at consumers. In UNWTO’s words its objective is to “raise awareness of the value and contribution that sustainable tourism can make towards development and engage all stakeholders in making the sector a catalyst for positive change”.