Prolonging anticipatory happiness: How can destinations exceed expectations?

The abil­ity to deliv­er on or exceed expect­a­tions determ­ines wheth­er your des­tin­a­tion will cap­ture a repeat vis­it­or and/or their pos­it­ive word-of-mouth … or a much more vir­al neg­at­ive sen­ti­ment.  In his unique and inim­it­able style, K Michael Hay­wood explores the theme and advoc­ates for the twin approach of com­munit­ies-as-des­t­in­a­­tions and des­tin­a­tions-in-action.  “New friends and new […]