…value of niche tourism markets: [Niche tourism markets] support value growth over volume growth, target a more engaged traveler who seeks new, authentic experiences as opposed to low-budget sun-and-sea mass…
Read More Palau tackles over-tourism with responsible tourism
…virality), but also their ability to create public value. Multi-sensory experiences are tourism’s stock-in-trade, but what more must marketers do to position destinations’ sensory appeal to create effective value propositions? If…
Read More To revitalise destinations, awaken the senses
…value during the ‘value crisis’ (Published February 7, 2023) Destination marketers can exploit a general perceived lack of value and trust to build affinity with prospective visitors, according to K…
Read More Good news in travel & tourism February-March 2023
…and action, we can encourage our individual communities and organisations to flesh out the rhetoric and determine how best to honour and achieve community shared value; value that originates from…
Read More Revitalise: Empowering inspired hospitality
…with their values. How? Balanced tourism focuses on the equitable distribution of tourism’s benefits among stakeholders; not only large corporations, but also communities, small businesses, and the environment. Channelling tourism…
Read More In 2024, what are the best opportunities for tourism over the next five years?
…value and enhance the value by conveying stories through food”. Contents ^ Sustainable value TAT’s ‘Local Co-Creation’ project is one of the ways the agency works with communities and stakeholders…
Read More Thailand serves up journeys of ‘local co-creation’