…Our overall goal was to increase value-creation in tourism, especially international tourism. Our main research question focused upon the proposition that identifying new and different types of added value would…
Read More In the eye of the beholder: How to create valuable tourism experiences
…tourism should be conceptualised: What is its purpose within our communities-as-destinations? What is the meaning, creation, and manifestation of tourism’s ‘value’ and ‘growth’? If there is indeed heartfelt intent to…
Read More Can tourism destinations-as-communities be better & smarter by design?
…cultural, and natural) value. Beyond the creation of businesses and jobs, however, value creation may be deemed absent if tourism’s untoward effects are ignored, particularly within our fragile ‘umwelt’ world and…
Read More Tourism’s resilience relies on sustainable, regenerative, needs-based models
…The World Centre for Excellence for Destinations); Seek prosperity that provides life-affirming value over the sort of economic growth that contradicts such value (represented by calls for tourism’s de-growth); Work…
Read More Tourism’s thriveability requires performative change: The changemakers
…that they will coalesce around more magnanimous “synergistic” forms of value that embrace all aspects of human, economic, social, and cultural development. Of course, most visitor-serving enterprises try to excel…
Read More Smart clusters: How tourism destinations can organise for a better future
…welcoming, and comprehensively sustainable, so that community shared value becomes the norm. Consider Marriott’s attempt to Nurture our World. In the public sector, one expects innovation to be in the…
Read More Destination innovation is about more than technology