Prof Soile Veijola on tourism studies, overtourism, the present, and the future

February 13, 2024
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Professor Soile Veijola. Photo by Kaisa Sirén.

For all its diverse onto­lo­gies and epi­stem­o­lo­gies, tour­ism aca­demia and research have not influ­enced industry prac­tice as much as it could have, accord­ing to Soile Vei­jola. That puts her hopes of an ‘eth­ic­al turn’ in tour­ism at risk and has her wor­ried about the future of the phe­nomen­on. It’s a “Good Tour­ism” Insight.

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Don’t forget niches: Marketing to micro-communities for sustainable tourism growth


'Niche inspiration', Image supplied by Chameleon Strategies, with credit to Shutterstock.com/Graceful Digital Shutterstock.com/Ground Picture Shutterstock.com/Mike_O Shutterstock.com/Bill45 Shutterstock.com/Anna Jedynak Shutterstock.com/goodluz Shutterstock.com/CandyRetriever Shutterstock.com/SALMONNEGRO-STOCK

“Instead of reach­ing a mass audi­ence, des­tin­a­tions can be a big fish in a small pond by focus­ing on niche mar­kets, where they can excel and provide the most value to both vis­it­ors and the tour­ism industry.” So says Jens Thraen­hart, glob­al tour­ism strategist and found­ing part­ner of UNWTO Affil­i­ate Mem­ber Chamele­on Strategies.  Accord­ing to […]

Read More Don’t forget niches: Marketing to micro-communities for sustainable tourism growth

‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do


‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do. Image by Markus Spiske (CC0) via Unsplash. https://unsplash.com/photos/people-gathered-outside-buildings-holding-climate-justice-now-signage-dYZumbs8f_E

There is increas­ing chat­ter on social media about the need for ‘Cli­mate Justice’. At its core, Cli­mate Justice is ensur­ing a very strong meas­ure of pro­tec­tion for those who did the least to cre­ate the ‘Code Red Cli­mate Crisis’, and who are likely to be the most to suf­fer from cli­mate change, and who are […]

Read More ‘Climate Justice’ in tourism shouldn’t be too hard and it’s the right thing to do

What did tourism learn from the COVID-19 pandemic?

February 8, 2024

What was the main lesson of the COVID-19 pandemic, and has the travel & tourism industry learned it? Base image generated by DALL-E, which was prompted for a surrealist image of a viral particle in front of a classroom. "GT" added 'Lessons'.

What was the main les­son of the COVID-19 pan­dem­ic, and has the travel & tour­ism industry learned it? It’s a “Good Tour­ism” Insight Bites ques­tion. Your cor­res­pond­ent put the ques­tion to the travel & tour­ism stake­hold­ers in the “GT” net­work, invit­ing emailed writ­ten responses of no more than 300 words.  Thanks to the 10 respond­ents who shared their thoughts […]

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Launching the Strong Earth Awards 2024, Advancing the Earth Charter


Strong Earth Awards 2024

SUNx Malta and Les Roches, togeth­er with The Earth Charter Insti­tute, the China Biod­iversity Con­ser­va­tion and Green Devel­op­ment Found­a­tion (CBCGDF), and the European Centre for Peace and Devel­op­ment (ECPD), have announced the launch of the Strong Earth Awards 2024.  What are the Strong Earth Awards? The Strong Earth Awards recog­nise stu­dents with a pas­sion for […]

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Good news in travel & tourism December 2023 to January 2024

January 31, 2024

Share ‘Good news in travel & tourism December 2023 to January 2024’ as a family might share a feast with you in Mabalacat, Philippines. Photo by Avel Chuklanov (CC0) via Unsplash.

This ‘Good news in travel & tour­ism’ wraps up two months of “Good Tour­ism” & “GT” Travel news, insights, and exper­i­ences. Share it as a fam­ily might share a feast with you near Mabala­cat, Phil­ip­pines … It’s “GT”. And go! (Click/touch an item on the shar­ing menu to go straight to it. And don’t for­get to share.) “Good Tourism” […]

Read More Good news in travel & tourism December 2023 to January 2024