…value culture, value community, and value our desire for engagement and connection. Overall, value creation can be a momentous community-wide enterprise if it exhilarates civic spirit (evidenced by the work…
Read More Tourism’s common challenge: How do we create ‘community shared value’?
…opportunity in a value crisis There are insights to be gleaned from visitors pre‑, post‑, and during their travels; the value they desire, expect, and actually receive at multiple touchpoints;…
Read More Douro on my mind: Measuring & marketing value during the ‘value crisis’
…multiple stakeholders — citizens, employees, and others throughout value chains — have to be considered, as everyone seeks to create and capture value for themselves and the community to which…
Read More Towards ‘magnificence’: The aspirational trajectory of value-creating journeys
While some places adopt Bhutan’s Gross National Happiness, the Kingdom’s tourism officials would be happy for the world to emulate its ‘high value, low volume’ tourism policy too. Dorji Dhradhul,…
Read More High value, low volume tourism: Is Bhutan’s old normal the world’s new normal?
Can travel & tourism destinations learn something from revenue managers about maximising value out of any given volume? Pablo Torres participated in a Tourism’s Horizon Interview. For this “Good Tourism” Insight,…
Read More Pablo Torres on revenue, volume, value, and the keys to success in tourism
…initiated tourism projects that we hope will help communities tap the cultural heritage potential of Rwanda while preserving its full value. Among our many areas of sustainable development interest — environment,…
Read More Tapping potential, preserving value: Rwanda’s cultural heritage tourism challenges