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Why travel & tourism content marketing? Efficient and effective if target-oriented

and April 19, 2023

Tourism content marketing hit or miss? Image by 15299 (CC0) via Pixabay. https://pixabay.com/photos/dart-board-game-dartboard-aim-102880/

ā€¦proĀ­moĀ­tion. For example, compare the cost of the basics of conĀ­tent marĀ­ketĀ­ing ā€¦ StartĀ­ing accounts on (often free) social media (such as FaceĀ­book); LaunchĀ­ing a blog on an open source CMSā€¦

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ā€œGTā€ Insight Bites: Want a career in tourism? Important things you should know

September 6, 2022

what you should know before you start a career in tourism. Image by Harish Sharma (CC0) via Pixabay. https://pixabay.com/illustrations/spread-of-education-world-map-3245801/

ā€¦posĀ­iĀ­tions immeĀ­diĀ­ately? This is espeĀ­cially true after completĀ­ing a MasĀ­terā€™s degree.  HowĀ­ever, these are indusĀ­tries where it is common to have to ā€˜work your way upā€™ through sevĀ­erĀ­al areas ofā€¦

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Host communities are at the core of tomorrowā€™s sustainable tourism

January 28, 2021

Baan Talae Nok, Andaman Coast, southern Thailand

ā€¦report. Retrieved from https://globalnews.booking.com/bookingcom-reveals-key-findĀ­ings-from-its-2019-susĀ­tainĀ­able-travel-report TEDxĀ­StockĀ­holmSalon (2019, Oct 2). Doug Lansky: How to save TourĀ­ism from itself. Retrieved from https://www.youtube.com/watch?v=Imbj0F-gUSw  UNWTO (n.d.) SusĀ­tainĀ­able DevelĀ­opĀ­ment. Retrieved Dec 8, 2020 from https://www.unwto.org/sustainable-development UNWTOā€¦

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Can tourism destinations-as-communities be better & smarter by design?

October 12, 2021

Can destinations-as-communities be better & smarter by design? Image by Gerd Altmann (CC0) via Pixabay. https://pixabay.com/illustrations/cyber-artificial-intelligence-brain-4062449/

ā€¦range of choices, alternĀ­atĀ­ives, ideas, and potenĀ­tial soluĀ­tions.  On that last point, conĀ­sider what HarĀ­old NelĀ­son says about community-based design: https://www.youtube.com/watch?v=MErVreaVK4Y CommunitĀ­ies that are intent on takĀ­ing responsĀ­ibĀ­ilĀ­ity to identify,ā€¦

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Tourism stakeholders: Who has an outsized voice? Who has no voice? Who cares?

November 7, 2024

Tourism stakeholders: Who has an outsized voice? Who has no voice? Who speaks for you? Who cares? AI-generated speech bubbles by Gerd Altmann on Pixabay. https://pixabay.com/illustrations/ai-generated-feedback-speech-bubbles-8862444/

ā€¦and community careā€‰ā€”ā€‰VisĀ­ama Mae Chan, Anurak Community Lodge, and CarĀ­damom TenĀ­ted Camp for exampleā€‰ā€”ā€‰seek to redress this imbalĀ­ance. The return on investĀ­ment in ecoĀ­tourĀ­ism proĀ­jects isā€¦

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In 2024, what are the best opportunities for tourism over the next five years?

January 16, 2024

Travel & tourism's best opportunities over the next five years to 2029. Rainbow image by Clker-Free-Vector-Images (CC0) via Pixabay. https://pixabay.com/vectors/rainbow-painted-fortune-cartoon-307622/

ā€¦beneĀ­fiĀ­cial for all in the years to come; that it truly is a force for good. I recently launched www.BalĀ­ancedĀ­TourĀ­ism.com to highĀ­light this opporĀ­tunĀ­ity. Its sisĀ­ter blog www.PurĀ­posePicks.com showĀ­cases my personalā€¦

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